ovulation test strips and pregnancy test kit
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible$16.05–$23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.89avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad6,581.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Market size
Bad$7K$7K/yr · 2K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ovulation test strips and pregnancy test kit is a $7K/yr Amazon United States market (2K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ovulation test strips and pregnancy test kit market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $5K–$10K
- units × avg price
- Conversion rate
- 16.7%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.3%
- Avg brand age
- 158 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- N Natural Cycles48%
- Clearblue32%
- PREGMATE20%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.4% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.2×
Top ovulation test strips and pregnancy test kit products on Amazon
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natural Cycles Ovulation Test Strips (15 Count) - LH Ovulation Tests for Women Trying to Conceive - Ovulation Predictor Kit with 99% Accuracy Easy At Home Fertility Test
N Natural Cycles$23.830.0★0 rev
Clearblue & Natural Cycles Birth Control Ovulation Test Refill Pack 15 Digital Ovulation Tests
Clearblue$19.804.3★130 rev
Pregmate 50 Ovulation Test Strips Predictor Kit (50 Count)
PREGMATE$16.054.6★19,614 rev
Newest
by launch dateClearblue & Natural Cycles Birth Control Ovulation Test Refill Pack 15 Digital Ovulation Tests
Clearblue$19.80130 rev
Natural Cycles Ovulation Test Strips (15 Count) - LH Ovulation Tests for Women Trying to Conceive - Ovulation Predictor Kit with 99% Accuracy Easy At Home Fertility Test
N Natural Cycles$23.830 rev
Pregmate 50 Ovulation Test Strips Predictor Kit (50 Count)
PREGMATE$16.0519,614 rev
Trending
90-day click momentumNatural Cycles Ovulation Test Strips (15 Count) - LH Ovulation Tests for Women Trying to Conceive - Ovulation Predictor Kit with 99% Accuracy Easy At Home Fertility Test
N Natural Cycles$23.830.0★
Pregmate 50 Ovulation Test Strips Predictor Kit (50 Count)
PREGMATE$16.054.6★
Clearblue & Natural Cycles Birth Control Ovulation Test Refill Pack 15 Digital Ovulation Tests
Clearblue$19.804.3★
What buyers say about ovulation test strips and pregnancy test kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great for predicting ovulation”
“easy to use”
“Accurate & Affordable”
“Best bag for your buck by far”
“Postpartum Mom Approved”
“Overall, an excellent, affordable tool for anyone TTC — just pair it with other methods for the full picture”
“Clearer than competitor brands”
What buyers complain about
“Not reliable”
“This app won't adjust your ovulation timing even when using the strips”
“They are impossible to get out now”
“Cheaply made product, bad quality”
“The packaging is much smaller”
“Some are way darker than others on the control line”
“its not exactly what I paid for”
“because the new tests are throwing significantly different readings”
“it says the app is not available”
“I cant get my finger in to grab it”
Top return reasons
Common questions
- Is ovulation test strips and pregnancy test kit profitable to sell on Amazon United States?
- The niche generates $7K/yr across 3 tracked products. 90-day search growth is -11.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the ovulation test strips and pregnancy test kit niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ovulation test strips and pregnancy test kit?
- Top complaints mined from reviews: Accuracy-Overall, Functionality-Overall, Ease Of Use. The return rate is 0.8%.
- When does demand for ovulation test strips and pregnancy test kit peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 8.2× the quietest.
- What does it cost to enter the ovulation test strips and pregnancy test kit niche?
- Listings span $16.05–$23.83; the average listing price is $19.89 (sweet spot $15–$100). The average incumbent carries 6,581 reviews — the moat a new listing must climb.