Ovulation Test Strips and Pregnancy Test Kit
FailThe top 5 products take 100% of clicks, so Ovulation Test Strips and Pregnancy Test Kit is a Fail.
- Flapen Score
- 38 / 100Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 4938
- Market size
- $7K/yr2K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 7 sellers
Flapen Score
Ovulation Test Strips and Pregnancy Test Kit against its category
The dotted line is the Health & Household average. Past it, Ovulation Test Strips and Pregnancy Test Kit is stronger. Inside it, weaker.
Market
The Ovulation Test Strips and Pregnancy Test Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Ovulation Test Strips and Pregnancy Test Kit 2K times last year and spent an estimated $7K. All 3 brands take every click. Demand peaks in Jul–Aug–Sep. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 2K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $7Ka year
- Peak month
- July8.2× the quietest month
- Top search term
- natural cycles ovulation test strips2K searches a year
02 · Price
A sale here is worth $19.89.
Listings sell for $19.89 on average, from $16.05 to $23.83. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.89 that is $0 to $2K a year per listing.
- Average price
- $19.89inside the $15 to $100 sweet spot
- Price range
- $16.05–$23.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #27 within Home Tests. It carries 6,581 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #27in Home Tests
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 6,581per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 158 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 158 months
Products
Top Ovulation Test Strips and Pregnancy Test Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 148%
- Brand 232%
- Brand 320%
Demand
Ovulation Test Strips and Pregnancy Test Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.2×
Reviews and returns
What reviews say buyers love and hate about Ovulation Test Strips and Pregnancy Test Kit
We read the reviews and the return reasons for every product selling here.
“Not reliable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ovulation Test Strips and Pregnancy Test Kit questions
Answered from the same tracked data.









