Ovulation Test Strips

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16.7M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-7.5%

Conversion, latest week

13.7%

Market size, estimated

$16.7Ma year

Peak month

January1.2× the quietest month

Top search term

ovulation test strips2.0M searches a year

Listings sell for $31.71 on average, from $6.61 to $214.90. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 20,000 to 25,000 of them. At $31.71 that is $634K to $793K a year per listing.

Average price

$31.71inside the $15 to $100 sweet spot

Price range

$6.61–$214.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

20,000–25,000

Revenue per listing a year

$634K–$793K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Home Tests. It carries 19,972 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Home Tests

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

19,972per listing

Listings tracked

24

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

54 months