ovulation sticks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.32avg listing price — sweet spot $15–$100
Price range
Great$9.93–$44.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Review moat
Bad21,928.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 17K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ovulation sticks is a $50K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
ovulation sticks market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $35K–$47K
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 1.3%
- Avg brand age
- 79 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
0%
- Clearblue60%
- Easy@Home32%
- PREGMATE5%
- HEAL-CHECK2%
- Wondfo2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.6×
Top ovulation sticks search terms
- ovulation sticks8K/yr
- clearblue ovulation test strips refill8K/yr
- ovulation sticks for women1K/yr
- clear blue ovulation test strip refill125/yr
- clear blue ovulation testing kit strips refill19/yr
Top ovulation sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clearblue Advanced Digital Ovulation Test Kit 32 Count
Clearblue$38.614.3★17,833 rev
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit (50 LH + 20 HCG)-Package May Vary
Easy@Home$19.364.6★78,399 rev
Easy@Home Ovulation Test Strips 25 Pack Fertility Tests Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 25 LH Strips
Easy@Home$10.064.6★40,470 rev
Clearblue Fertility Monitor Test Sticks 30 Count
Clearblue$44.024.4★4,580 rev
Clearblue Advanced Digital Ovulation Test Kit 16 Count
Clearblue$28.774.3★17,833 rev
Newest
by launch date
Clearblue Smart Ovulation Test - 20 Ovulation Tests. Identify & Track Your Fertile Days Get Pregnant Faster Accurate LH Test Easy to Use at Home Free Period Cycle Tracker App Required to use
Clearblue$24.8562 rev
Clearblue & Natural Cycles Birth Control Ovulation Test Refill Pack 15 Digital Ovulation Tests
Clearblue$19.80130 rev
Clearblue Advanced Digital Ovulation Test Kit 16 Count
Clearblue$28.7717,833 rev
Clearblue Advanced Digital Ovulation Test Kit 32 Count
Clearblue$38.6117,833 rev
Clearblue Digital Ovulation Test 30 Count
Clearblue$35.778,797 rev
Trending
90-day click momentumClearblue Smart Ovulation Test - 20 Ovulation Tests. Identify & Track Your Fertile Days Get Pregnant Faster Accurate LH Test Easy to Use at Home Free Period Cycle Tracker App Required to use
Clearblue$24.854.1★
Clearblue Advanced Digital Ovulation Test Kit 16 Count
Clearblue$28.774.3★
Easy@Home Ovulation Test Strips 25 Pack Fertility Tests Ovulation Predictor Kit Powered by Premom Ovulation Predictor iOS and Android App 25 LH Strips
Easy@Home$10.064.6★
Easy@Home 50 Ovulation Test Strips and 20 Pregnancy Test Strips Combo Kit (50 LH + 20 HCG)-Package May Vary
Easy@Home$19.364.6★
Clearblue Digital Ovulation Test 10 Count
Clearblue$16.864.4★
What buyers say about ovulation sticks
What buyers praise and complain about, mined from review topics.What buyers love
“its easily accessible”
“Got pregnant that month”
“Easy and Accurate”
“Reasonably priced”
“Overall its a great product from a trusted brand”
“As described”
“is SO helpful to track”
“worked really well”
“The instructions were clear”
“As clear as OPKs can get”
What buyers complain about
“the results are not great either”
“Not Accurate”
“WASTE OF MONEY”
“Broke after a couple uses”
“False readings”
“Cheaply made product, bad quality”
“Difficult to use”
“The newest batch seems to not have enough dye”
“Not accurate, way too sensitive”
“theyve all worked a lot better than these the lines are just not very clear”
Top return reasons
Common questions
- Is ovulation sticks profitable to sell on Amazon United States?
- The niche generates $50K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the ovulation sticks niche?
- 5 brands and 43 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ovulation sticks?
- Top complaints mined from reviews: Functionality-Overall, Accuracy-Overall, Value For Money. The return rate is 0.7%.
- When does demand for ovulation sticks peak?
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the ovulation sticks niche?
- Listings span $9.93–$44.02; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 21,929 reviews — the moat a new listing must climb.