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Ovia Cutting Mix

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -40.5% this quarter, so Ovia Cutting Mix is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$105K/yr35K searches / yr
90-day growth
-40.5%search demand this quarter
Competition
64%top-5 click share · 14 brands · 18 sellers

Flapen Score

Ovia Cutting Mix against its category

The dotted line is the Health & Household average. Past it, Ovia Cutting Mix is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ovia Cutting Mix market on Amazon at a glance

Shoppers on Amazon United States searched for Ovia Cutting Mix 35K times last year and spent an estimated $105K. The top 5 brands take 77% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-40.5%
Conversion, latest week
9.9%
Market size, estimated
$105Ka year
Top search term
ovia cutting mix23K searches a year

02 · Price

A sale here is worth $30.69.

Listings sell for $30.69 on average, from $19.52 to $37.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $30.69 that is $3K to $8K a year per listing.

Average price
$30.69inside the $15 to $100 sweet spot
Price range
$19.52–$37.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #223 within Digestive Supplements. It carries 66 reviews at 3.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
31.5%
Average rank
#223in Digestive Supplements
Average rating
3.95 starsAmazon United States average 4.42 stars
Average reviews
66per listing
Listings tracked
18

04 · Newcomers

13 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 15 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
13Amazon's first-year sales bar
Average brand age
15 months

Products

Top Ovia Cutting Mix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

18%

  • Brand 121%
  • Brand 221%
  • Brand 316%
  • Brand 411%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Reviews and returns

What reviews say buyers love and hate about Ovia Cutting Mix

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It has a weird taste”
A buyer, on “Taste-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ovia Cutting Mix questions

Answered from the same tracked data.