Overpronation Insoles

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $162K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

-1.4%

Conversion, latest week

3.4%

Market size, estimated

$162Ka year

Peak month

April6.7× the quietest month

Top search term

overpronation insoles44K searches a year

Listings sell for $29.06 on average, from $9.69 to $94.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $29.06 that is $3K to $7K a year per listing.

Average price

$29.06inside the $15 to $100 sweet spot

Price range

$9.69–$94.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.1%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #134 within Foot Health. It carries 17,520 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#134in Foot Health

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

17,520per listing

Listings tracked

50

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months