Overnight Pads

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.7M a year.

Searches, last 12 months

1.8M

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

13.7%

Market size, estimated

$3.7Ma year

Peak month

February2.3× the quietest month

Top search term

overnight pads315K searches a year

Listings sell for $15.08 on average, from $4.64 to $53.83. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At $15.08 that is $90K to $121K a year per listing.

Average price

$15.08inside the $15 to $100 sweet spot

Price range

$4.64–$53.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

6,000–8,000

Revenue per listing a year

$90K–$121K

Returns

0.4%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #54 within Feminine Care. It carries 11,482 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#54in Feminine Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

11,482per listing

Listings tracked

31

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

63 months