Is overnight oats shaker bottle profitable to sell on Amazon United States?

The niche generates $138K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (39/100).

How competitive is the overnight oats shaker bottle niche?

3 brands and 546 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in overnight oats shaker bottle?

Top complaints mined from reviews: Value For Money, Leak-Proof, Taste-Overall. The return rate is 0.4%.

When does demand for overnight oats shaker bottle peak?

Demand peaks in Jan–Feb; the busiest month runs 2.5× the quietest.

What does it cost to enter the overnight oats shaker bottle niche?

Listings span $3.02–$42.35; the average listing price is $27.26 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.

overnight oats shaker bottle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.26

avg listing price — sweet spot $15–$100

Price range

Good$3.02–$42.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,102.18

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$138K

$138K/yr · 105K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-23.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, overnight oats shaker bottle is a $138K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

overnight oats shaker bottle market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: $218K–$273K; units × avg price
Conversion rate: 4.8%
Avg BSR: #107
Page quality: 0%
Prime: 100%
Sponsored: 45%
Out of stock: 0.0%
Avg brand age: 28 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

546

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Oats Overnight93%
VELOMIX4%
LANDNEOO4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -23.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.5×

Open Trend

Top overnight oats shaker bottle search terms

oats overnight bottle37K/yr -8.7%3.6% conv.
overnight oats shaker bottle37K/yr -43.6%9.5% conv.
overnight oats bottle19K/yr -6.7%3.3% conv.
overnight oats shaker12K/yr -30.5%8.1% conv.

All search terms

Top overnight oats shaker bottle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oats Overnight Shaker Bottle Leakproof Shaker Cup with Secure Screw Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel

Oats Overnight$12.094.7★1,717 rev

Oats Overnight Maple Brown Sugar Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.1 oz 10 Pack)

Oats Overnight$42.354.6★188 rev

Oats Overnight Maple Brown Sugar Overnight Oats Shake 2.2 OZ

Oats Overnight$3.024.3★401 rev

Oats Overnight BlenderBottle Shaker Cup with Secure Pop Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel

Oats Overnight$12.024.7★1,717 rev

Oats Overnight Party Variety Pack - High Protein High Fiber Breakfast Protein Shake - Gluten Free Oatmeal Non GMO Oatmeal - Cookies & Cream Coconut Cream Pie & More Flavors (8 Pack + Shaker Bottle)

Oats Overnight$39.144.2★6,837 rev

Newest

by launch date

Oats Overnight Strawberries & Cream - Overnight Oats High Protein Oatmeal Shake (15g Protein) Just Add Water Breakfast Gluten Free Non-GMO Meal Replacement Drink (2.1 oz 10 Pack)

Oats Overnight$39.861 rev

2mo ago

Oats Overnight BlenderBottle Shaker Cup with Secure Pop Cap & Fill Line Dishwasher Safe Mixing Cup Protein Shakes Oatmeal Breakfast On-the-Go & Travel

Oats Overnight$12.021,717 rev

5mo ago

4 Pack Overnight Oats Containers with Lids and Spoons 16 oz Glass Mason Jars with Airtight Lids Overnight Oats Jars for Milk Cereal Fruit

LANDNEOO$19.633,299 rev

1y ago

VELOMIX -2 Pack- 20 oz Protein Shaker Bottles for Protein Mixes - 2x Wire Whisk | Leak Proof Shaker Cups for Protein Shakes and Pre Workout | Protein Shaker Bottle Pack (Black/Transparent)

VELOMIX$10.085,486 rev

1y ago

Oats Overnight Maple Brown Sugar Overnight Oats Shake 2.2 OZ

Oats Overnight$3.02401 rev

4y ago

What buyers say about overnight oats shaker bottle

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall10%

“Easy to make and tasty”

Size-Overall10%

“They are the perfect portion size”

Quality-Overall10%

“Great quality not flimsy at all”

Advertised Vs Actual Product9%

“works as advertised”

Ease Of Use8%

“Easy to use”

Leak-Proof7%

“Do not leak”

Value For Money7%

“Great Value”

Mixing/Blending5%

“Mixes very well”

Flavor5%

“Great flavor”

Ease Of Cleaning4%

“super easy to clean”

What buyers complain about

Value For Money10%

“Too expensive”

Leak-Proof9%

“Leaking Issue”

Taste-Overall8%

“The taste is all artificial”

Size-Overall7%

“Wrong size”

Texture/Consistency-Overall5%

“the texture is God awful”

Strength4%

“Breaks easily”

Smell3%

“traps odor overtime”

Ease Of Use3%

“even then its doesnt fill well”

Sweetness3%

“Too sweet and lumpy”

Rusts/Corrodes2%

“rusted a bit after only a few uses”

Top return reasons

Size-Overall51%

Value For Money15%

Quality-Overall7%

Leak-Proof7%

Advertised Vs Actual Product4%

Material Quality3%