Overnight Oats Shaker Bottle

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

-23.3%

Conversion, latest week

4.8%

Market size, estimated

$138Ka year

Peak month

January2.5× the quietest month

Top search term

oats overnight bottle37K searches a year

Listings sell for $27.26 on average, from $3.02 to $42.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $27.26 that is $20K to $27K a year per listing.

Average price

$27.26inside the $15 to $100 sweet spot

Price range

$3.02–$42.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$27K

Returns

0.4%of orders · Amazon United States median 2.1%

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Shaker Bottles. It carries 2,102 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

45%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#107in Shaker Bottles

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

2,102per listing

Listings tracked

11

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months