Overnight Diapers Size 7

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $893K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-9.8%

Conversion, latest week

12.8%

Market size, estimated

$893Ka year

Peak month

January2.4× the quietest month

Top search term

overnight diapers size 754K searches a year

Listings sell for $47.35 on average, from $9.91 to $189.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $47.35 that is $24K to $36K a year per listing.

Average price

$47.35inside the $15 to $100 sweet spot

Price range

$9.91–$189.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$24K–$36K

Returns

0.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #68 within Incontinence & Ostomy. It carries 18,541 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#68in Incontinence & Ostomy

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

18,541per listing

Listings tracked

27

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

57 months