Overnight Diapers

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.8M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+20.8%

Conversion, latest week

8.3%

Market size, estimated

$4.8Ma year

Peak month

June1.6× the quietest month

Top search term

goodnites383K searches a year

Listings sell for $40.36 on average, from $10.00 to $62.42. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $40.36 that is $121K to $161K a year per listing.

Average price

$40.36inside the $15 to $100 sweet spot

Price range

$10.00–$62.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

$121K–$161K

Returns

0.7%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Incontinence & Ostomy. It carries 18,777 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#55in Incontinence & Ostomy

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

18,777per listing

Listings tracked

32

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months