Overnight

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

1.3%

Market size, estimated

$116Ka year

Peak month

December1.7× the quietest month

Top search term

overnight502K searches a year

Listings sell for $16.46 on average, from $4.06 to $47.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.46 that is $4K to $8K a year per listing.

Average price

$16.46inside the $15 to $100 sweet spot

Price range

$4.06–$47.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.5%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Mouthwash. It carries 27,054 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#28in Mouthwash

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

27,054per listing

Listings tracked

18

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months