Overload
MaybeAn estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Overload is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $97K/yr44K searches / yr
- 90-day growth
- +21.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 8 sellers
Flapen Score
Overload against its category
The dotted line is the Health & Household average. Past it, Overload is stronger. Inside it, weaker.
Market
The Overload market on Amazon at a glance
Shoppers on Amazon United States searched for Overload 44K times last year and spent an estimated $97K. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- +21.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $97Ka year
- Top search term
- overload33K searches a year
02 · Price
A sale here is worth $46.92.
Listings sell for $46.92 on average, from $38.54 to $52.89. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $46.92 that is $0 to $5K a year per listing.
- Average price
- $46.92inside the $15 to $100 sweet spot
- Price range
- $38.54–$52.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,901 within Antioxidants. It carries 147 reviews at 3.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 60%
- Out of stock, average day
- 15.4%
- Average rank
- #1,901in Antioxidants
- Average rating
- 3.80 starsAmazon United States average 4.42 stars
- Average reviews
- 147per listing
- Listings tracked
- 5
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Overload products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 226%
- Brand 37%
Reviews and returns
What reviews say buyers love and hate about Overload
We read the reviews and the return reasons for every product selling here.
“I ended up with a headache”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Overload questions
Answered from the same tracked data.









