Is over the counter muscle relaxers profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 17 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the over the counter muscle relaxers niche?

7 brands and 91 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in over the counter muscle relaxers?

Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.

When does demand for over the counter muscle relaxers peak?

Demand is steady year-round — the busiest month runs 2.0× the quietest.

What does it cost to enter the over the counter muscle relaxers niche?

Listings span $4.09–$42.99; the average listing price is $14.94 (sweet spot $15–$100). The average incumbent carries 7,321 reviews — the moat a new listing must climb.

over the counter muscle relaxers

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.4M

$1.4M/yr · 564K searches

Avg price

Great$14.94

avg listing price — sweet spot $15–$100

Price range

Good$4.09–$42.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad7,321.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, over the counter muscle relaxers is a $1.4M/yr Amazon United States market (564K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

over the counter muscle relaxers market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 16.8%
Avg BSR: #241
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 4.5%
Avg brand age: 66 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Aleve28%
Bayer22%
Doans20%
Backaid13%
Amazon Basic Care10%
Advil5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.0×

Open Trend

Top over the counter muscle relaxers search terms

aleve back and muscle pain pills 500mg146K/yr +17.3%16.7% conv.
bayer back and body extra strength88K/yr +0.7%22.1% conv.
doans extra strength back pills55K/yr -5.8%19.4% conv.
aleve back and muscle pain49K/yr +1.1%12.4% conv.
back and body pain reliever24K/yr +3.5%11.6% conv.
bayer back and body24K/yr -17.3%16.5% conv.
backaid maximum strength back relief26K/yr +30.4%17.7% conv.
doans back pain relief pills extra strength21K/yr +3.1%17.9% conv.
doans21K/yr -16.2%12.9% conv.
advil back pain11K/yr +56.9%13.4% conv.

All search terms

Top over the counter muscle relaxers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aleve Back & Muscle Pain Relief Naproxen Sodium Tablets Pain Reliever & Fever Reducer Medicine for Body 250 Count

Aleve$26.604.8★8,958 rev

Bayer Back & Body 500mg Aspirin Plus Caffeine for Powerful Pain Relief 200 Coated Caplets

Bayer$16.204.8★14,304 rev

Doans Maximum Strength Back Pain Relief 580 mg - 100 Caplets - Back Pain Reliever (NSAID) with Magnesium Salicylate Tetrahydrate

Doans$13.174.4★7,044 rev

Backaid Maximum Strength Aspirin-Free Pain Relief from Backache Sciatica and Leg Pain Powerful Combination Long-Lasting 6 Hour Formula 38 Count

Backaid$6.764.3★2,670 rev

Amazon Basic Care Back and Muscle Pain 220 mg Naproxen Sodium Tablets 12-Hour Pain Relief Headache Arthritis Menstrual Cramps Fever Reducer 90 Count

Amazon Basic Care$7.434.7★4,839 rev

Newest

by launch date

Doans Maximum Strength Back Pain Relief 580 mg - 100 Caplets - Back Pain Reliever (NSAID) with Magnesium Salicylate Tetrahydrate

Doans$13.177,044 rev

1y ago

Advil Dual Action Back Pain Caplets Delivers 250mg Ibuprofen and 500mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 18 Count

Advil$4.098,316 rev

3y ago

Advil Dual Action Back Pain Caplets Delivers 125mg Ibuprofen and 250mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 144 Count

Advil$17.248,316 rev

3y ago

Backaid Heat Therapy Patch Air-Activated Therapeutic Heat Wide for Lower Back and Hip Pain Relief 6 Count

Backaid$11.651,074 rev

4y ago

Aleve Pain Relief Naproxen Sodium Caplets 50 Count

Aleve$8.023,825 rev

4y ago

What buyers say about over the counter muscle relaxers

What buyers praise and complain about, mined from review topics.

What buyers love

Joint Pain17%

“I use them daily for knee pain”

Efficiency16%

“It works fast and well”

Value For Money13%

“Good value for the money”

Quality-Overall12%

“Just as good as the name brands”

Advertised Vs Actual Product9%

“As advertised”

Muscle Pain Relief6%

“a muscle relaxer that relaxes muscles”

Ease Of Use4%

“Its easy to use”

Dosage3%

“This medication works great”

Acid Regulator/Stomach Ache Relief1%

“No stomach upset”

Posture Enhancer1%

“GOOD FOR BACK”

What buyers complain about

Pain Relief-Overall24%

“no pain relief at all”

Functionality-Overall18%

“Not effective”

Advertised Vs Actual Product7%

“Not as advertised”

Dosage5%

“No Dosage Instructions”

Value For Money4%

“Not worth”

Muscle Pain Relief3%

“Muscle pain”

Side Effects2%

“Im not sure why this made me feel so bad”

Joint Pain2%

“does nothing for back pain”

Strength2%

“Not strong back medinr”

Durability2%

“stopped working after a couple months”

Top return reasons

Heating39%

Adhesion/Stickiness15%

Advertised Vs Actual Product7%

Value For Money6%

Age Suitability6%

Size-Overall4%

Functionality-Overall4%

Side Effects3%

Skin Health3%

Pain Relief-Overall3%

Common questions

Is over the counter muscle relaxers profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 17 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the over the counter muscle relaxers niche?: 7 brands and 91 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in over the counter muscle relaxers?: Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for over the counter muscle relaxers peak?: Demand is steady year-round — the busiest month runs 2.0× the quietest.
What does it cost to enter the over the counter muscle relaxers niche?: Listings span $4.09–$42.99; the average listing price is $14.94 (sweet spot $15–$100). The average incumbent carries 7,321 reviews — the moat a new listing must climb.