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Ovela Oil of Oregano

Fail

Demand is soft, at -63.0% this quarter, so Ovela Oil of Oregano is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$108K/yr39K searches / yr
90-day growth
-63.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 16 sellers

Flapen Score

Ovela Oil of Oregano against its category

The dotted line is the Health & Household average. Past it, Ovela Oil of Oregano is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ovela Oil of Oregano market on Amazon at a glance

Shoppers on Amazon United States searched for Ovela Oil of Oregano 39K times last year and spent an estimated $108K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-63.0%
Conversion, latest week
10.0%
Market size, estimated
$108Ka year
Top search term
ovela oil of oregano with black seed oil13K searches a year

02 · Price

A sale here is worth $27.85.

Listings sell for $27.85 on average, from $25.82 to $29.51. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $27.85 that is $7K to $14K a year per listing.

Average price
$27.85inside the $15 to $100 sweet spot
Price range
$25.82–$29.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #203 within Oregano. It carries 3,861 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#203in Oregano
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
3,861per listing
Listings tracked
3

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
14 months

Products

Top Ovela Oil of Oregano products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 210%
  • Brand 36%

Demand

Ovela Oil of Oregano search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 64.0× · 9 of 12 months tracked

Search terms

Top Ovela Oil of Oregano search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ovela oil of oregano with black seed oil13K/yr
  • ovela oil of oregano23K/yr
  • ovela oregano oil3K/yr

Reviews and returns

What reviews say buyers love and hate about Ovela Oil of Oregano

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not work”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ovela Oil of Oregano questions

Answered from the same tracked data.