Is oval paper plates profitable to sell on Amazon United States?

The niche generates $1.2M/yr across 33 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.4%. Flapen's verdict: Launch it (63/100).

How competitive is the oval paper plates niche?

21 brands and 152 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in oval paper plates?

Top complaints mined from reviews: Value For Money, Strength, Size-Overall. The return rate is 0.2%.

When does demand for oval paper plates peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the oval paper plates niche?

Listings span $5.70–$39.76; the average listing price is $22.50 (sweet spot $15–$100). The average incumbent carries 3,730 reviews — the moat a new listing must climb.

oval paper plates

Launch it

A $1.2M/yr market growing +27.4% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$22.50

avg listing price — sweet spot $15–$100

Market size

Great$1.2M

$1.2M/yr · 652K searches

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.70–$39.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Good+27.4%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,729.76

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, oval paper plates is a $1.2M/yr Amazon United States market (652K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 63/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

oval paper plates market data

Units sold / yr: 50K–60K; avg 1,250–1,500/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 7.8%
Avg BSR: #806
Page quality: 0%
Prime: 82%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

152

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

49%

Top 20: 89%

Open market

17%

Chinet46%
Generic14%
Dixie Ultra9%
JOLLY CHEF8%
Stack Man4%
TAVOLTA2%
Open — no brand owns it (15 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top oval paper plates search terms

chinet paper plates118K/yr +69.6%7.3% conv.
chinet dinner plates142K/yr -4.7%6.3% conv.
oval paper plates77K/yr +10.5%4.0% conv.
chinet plates49K/yr +26.9%4.7% conv.
oval plates41K/yr +7.4%2.2% conv.
chinet28K/yr +33.6%3.5% conv.
oval paper plates heavy duty dinner size33K/yr -10.3%3.6% conv.
chinette 12 plates round heavy duty21K/yr +36.6%8.4% conv.
platter plates19K/yr +16.8%1.8% conv.
chinet paper plates 10 inch6K/yr +333.3%8.8% conv.

All search terms

Top oval paper plates products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chinet Classic White Round All Occasion Fiber Plates 8.75 Inch 100 Count

Chinet$20.544.4★805 rev

Chinet All Occasion Plates Classic White - 72 ct

Chinet$19.814.4★287 rev

Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design

Dixie Ultra$5.704.8★595 rev

JOLLY CHEF Compostable Heavy Duty Plates [ ] Eco-Friendly Disposable White Paper Plates Made of Bagasse Biodegradable for Party Dinner Sugarcane Fibers Thanksgiving Day

JOLLY CHEF$22.764.7★1,304 rev

Heavy-Duty Paper Dinner Plates 10 3/8 Disposable Plates Grease-Resistant & Cut-Resistant 165 Count Bulk Pack for Parties Catering or Everyday Use

Generic$39.764.7★94 rev

Newest

by launch date

TAVOLTA 12 Oval Compostable Paper Plates Heavy-Duty Sugarcane Bagasse Fiber Plates | 100% Biodegradable Eco-Friendly Leak & Cut Resistant Disposable for Party BBQ Picnic Thanksgiving Dinner

TAVOLTA$9.1534 rev

4mo ago

Chinat Heavy-Duty Paper Dinner Plates 10 3/8 Disposable Plates Grease-Resistant & Cut-Resistant 165 Count Bulk Pack for Parties Catering & Everyday Use

Generic$38.4810 rev

7mo ago

Dixie Ultra Disposable Paper Platters 10 x 12.5 25 Count Durable Sturdy Design

Dixie Ultra$5.70595 rev

10mo ago

Heavy-Duty Paper Dinner Plates 10 3/8 Disposable Plates Grease-Resistant & Cut-Resistant 165 Count Bulk Pack for Parties Catering or Everyday Use

Generic$39.7694 rev

12mo ago

DaYammi 100% Compostable Oval Paper Plates 12 Inch 60-Pack Heavy Duty Paper Plates Bulk Biodegradable Bagasse Eco-Friendly Disposable Dinner Plate for BBQ Picnic Party (BPI Certified Microwaveable)

DaYammi$21.71126 rev

1y ago

What buyers say about oval paper plates

What buyers praise and complain about, mined from review topics.

What buyers love

Strength24%

“These plates are Very Sturdy”

Quality-Overall16%

“Decent Quality”

Value For Money14%

“Great Deal”

Size-Overall8%

“Great size”

Durability8%

“Durable and affordable”

Leak-Proof5%

“Did not leak”

Advertised Vs Actual Product4%

“As described”

Thickness2%

“Good thickness”

Eco Friendliness2%

“These are biodegradable”

Weight Heavy2%

“Nice heavy plates”

What buyers complain about

Value For Money9%

“Too expensive”

Strength9%

“a little bit flimsy”

Size-Overall8%

“They didn't fit right in my space”

Leak-Proof7%

“Do not leak great for being just platters or as a plate”

Quality-Overall6%

“Poor quality”

Thickness5%

“these are not quite as thick as I was hoping for”

Advertised Vs Actual Product4%

“Not as described”

Weight Heavy3%

“They are not heavy duty for a full plate out for simple foods”

Thin3%

“A little thin”

Color3%

“color design gets distorted”

Top return reasons

Size-Overall54%

Advertised Vs Actual Product12%

Value For Money9%

Strength3%

Color2%

Quality-Overall2%

Material Quality2%

Thin2%

Leak-Proof2%

Ease Of Cleaning1%

Common questions

Is oval paper plates profitable to sell on Amazon United States?: The niche generates $1.2M/yr across 33 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +27.4%. Flapen's verdict: Launch it (63/100).
How competitive is the oval paper plates niche?: 21 brands and 152 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in oval paper plates?: Top complaints mined from reviews: Value For Money, Strength, Size-Overall. The return rate is 0.2%.
When does demand for oval paper plates peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the oval paper plates niche?: Listings span $5.70–$39.76; the average listing price is $22.50 (sweet spot $15–$100). The average incumbent carries 3,730 reviews — the moat a new listing must climb.