Oval Paper Plates
MaybeAn estimated 0.2% of orders come back. But the products selling today already average 4.6★, so Oval Paper Plates is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $1.2M/yr652K searches / yr
- 90-day growth
- +27.4%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 152 sellers
Flapen Score
Oval Paper Plates against its category
The dotted line is the Health & Household average. Past it, Oval Paper Plates is stronger. Inside it, weaker.
Market
The Oval Paper Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Oval Paper Plates 652K times last year and spent an estimated $1.2M. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 7.8% of those searches ended in a purchase.
Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 652K
- Growth, 90 days vs prior 90
- +27.4%
- Conversion, latest week
- 7.8%
- Market size, estimated
- $1.2Ma year
- Peak month
- December3.4× the quietest month
- Top search term
- chinet paper plates118K searches a year
02 · Price
A sale here is worth $22.50.
Listings sell for $22.50 on average, from $5.70 to $39.76. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $22.50 that is $28K to $34K a year per listing.
- Average price
- $22.50inside the $15 to $100 sweet spot
- Price range
- $5.70–$39.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $28K–$34K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #806 within Disposable Plates, Bowls & Cutlery. It carries 3,730 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #806in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 3,730per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Oval Paper Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
152
Top-5 brand share
81%
Top 20: 99%
Top-5 click share
49%
Top 20: 89%
Open market
17%
- Brand 146%
- Brand 214%
- Brand 39%
- Brand 48%
- Brand 54%
- Brand 62%
- Open — no brand owns it (15 brands, 17%)
Demand
Oval Paper Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Oval Paper Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chinet paper plates118K/yr
- chinet dinner plates142K/yr
- oval paper plates77K/yr
- chinet plates49K/yr
- oval plates41K/yr
- chinet28K/yr
- oval paper plates heavy duty dinner size33K/yr
- chinette 12 plates round heavy duty21K/yr
- platter plates19K/yr
- chinet paper plates 10 inch6K/yr
Reviews and returns
What reviews say buyers love and hate about Oval Paper Plates
We read the reviews and the return reasons for every product selling here.
“Too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oval Paper Plates questions
Answered from the same tracked data.