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Oval Christmas Paper Plates

Fail

The top 5 products take 100% of clicks, so Oval Christmas Paper Plates is a Fail.

Flapen Score
38
38 / 100
Ranks 13,006 of 14,768 Health & Household niches · −11 vs the category median of 49
Market size
$55K/yr88K searches / yr
90-day growth
+26.8%search demand this quarter
Competition
100%top-5 click share · 5 brands · 12 sellers

Flapen Score

Oval Christmas Paper Plates against its category

The dotted line is the Health & Household average. Past it, Oval Christmas Paper Plates is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oval Christmas Paper Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Oval Christmas Paper Plates 88K times last year and spent an estimated $55K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+26.8%
Conversion, latest week
4.7%
Market size, estimated
$55Ka year
Peak month
December368.7× the quietest month
Top search term
festive paper plates5K searches a year

02 · Price

A sale here is worth $13.33.

Listings sell for $13.33 on average, from $10.05 to $20.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $13.33 that is $0 to $1K a year per listing.

Average price
$13.33under the $15 to $100 sweet spot
Price range
$10.05–$20.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.7% of listings are out of stock. The average listing ranks #623 within Disposable Plates, Bowls & Cutlery. It carries 411 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
42.7%
Average rank
#623in Disposable Plates, Bowls & Cutlery
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
411per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Oval Christmas Paper Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 122%
  • Brand 222%
  • Brand 320%
  • Brand 420%
  • Brand 517%

Demand

Oval Christmas Paper Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 368.7×

Search terms

Top Oval Christmas Paper Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • festive paper plates5K/yr
  • christmas oval paper plates15K/yr
  • dixie holiday paper plates5K/yr
  • oval christmas plates11K/yr
  • christmas paper plates oval7K/yr
  • oval christmas paper plates22K/yr
  • christmas oval plates5K/yr
  • holiday paper plates 10 inch6K/yr
  • christmas plates oval4K/yr

Reviews and returns

What reviews say buyers love and hate about Oval Christmas Paper Plates

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Strength”
0.5%of orders come back
“These plates are very very flimsy”
A buyer, on “Strength”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Oval Christmas Paper Plates questions

Answered from the same tracked data.