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Oud Oil for Men

Fail

The top 5 brands take 96% of clicks, so Oud Oil for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$143K/yr171K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
74%top-5 click share · 7 brands · 57 sellers

Flapen Score

Oud Oil for Men against its category

The dotted line is the Health & Household average. Past it, Oud Oil for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oud Oil for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Oud Oil for Men 171K times last year and spent an estimated $143K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $143K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
3.9%
Market size, estimated
$143Ka year
Top search term
hareem al sultan perfume40K searches a year

02 · Price

A sale here is worth $21.75.

Listings sell for $21.75 on average, from $5.15 to $49.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $21.75 that is $5K to $11K a year per listing.

Average price
$21.75inside the $15 to $100 sweet spot
Price range
$5.15–$49.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #737 within Aromatherapy. It carries 3,681 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
53%
Out of stock, average day
0.0%
Average rank
#737in Aromatherapy
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
3,681per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Oud Oil for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

57

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Brand 169%
  • Brand 216%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Oud Oil for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 6 of 12 months tracked

Search terms

Top Oud Oil for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hareem al sultan perfume40K/yr
  • hareem al sultan perfume oil14K/yr
  • golden sand oil12K/yr
  • sultan perfume14K/yr
  • hareem al sultan15K/yr
  • oud oil for men8K/yr
  • oud body oil8K/yr
  • oud perfume oil7K/yr
  • golden sand7K/yr
  • golden sand perfume4K/yr

Reviews and returns

What reviews say buyers love and hate about Oud Oil for Men

We read the reviews and the return reasons for every product selling here.

74%of positive reviews mention “Smell”
69%of negative reviews mention “Smell”
0.1%of orders come back
“Chemical Smell”
A buyer, on “Smell”69% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Oud Oil for Men questions

Answered from the same tracked data.