oud oil
Worth a lookShows a sweet-spot price point ($18.07 avg), but a small market ($72K/yr) keeps it on the watch list.
Avg price
Great$18.07avg listing price — sweet spot $15–$100
Price range
Great$6.88–$55.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good889.45avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 98K searches
According to Flapen's Amazon United States niche tracking, oud oil is a $72K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
oud oil market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #371
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 100%
- Out of stock
- 2.8%
- Avg brand age
- 52 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
35
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
50%
Top 20: 89%
Open market
35%
- PHATOIL17%
- Dukhni13%
- gm gumili12%
- MAYJAM11%
- Swiss Arabian6%
- sesneslabs5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top oud oil search terms
- oud essential oil45K/yr
- oud oil37K/yr
- oud fragrance oil6K/yr
- oud diffuser oil5K/yr
- oud essential oil for skin3K/yr
- pure oud oil3K/yr
Top oud oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PHATOIL 3.38FL.OZ Oud Warmth Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser Yoga Skin Care DIY Candle and Soap Making - 100ml
PHATOIL$9.394.3★10,912 rev
Oud Warmth Fragrance Oil Essential Oil MAYJAM 3.38FL.OZ Oud Warmth Oil for Diffusers for Home Long Lasting Scented Oils for Soap Candle Making - 100ML
MAYJAM$9.774.2★8,817 rev
GM Gumili Agarwood Essential Oil Pure Argawood Oud Oil for Aromatherapy Meditation - 30ml/ 1 oz
gm gumili$8.714.4★203 rev
Swiss Arabian Private Oud - Luxury Products From Dubai - Long Lasting Addictive Personal Perfume Oil Fragrance - A Seductive Signature Aroma - 0.4 Oz
Swiss Arabian$23.344.3★1,586 rev
Oud Diffuser Oil Niche Scent Luxury Chinese Pepper Rosewood Cardamom Vetiver Oud Tonka Bean Musk Essential Oils Blend for Ultrasonic Diffuser Scent Projects(.33 oz/10 ml)
sesneslabs$18.074.4★1,223 rev
Newest
by launch date
Golden Oud Fragrance Oil for Diffuser by Dukhni 30ml Arabian Oud Diffuser Oil | Premium Aromatherapy Fragrance Oil Aroma Diffuser & Humidifier | Long-Lasting Home Fragrance Oil
Dukhni$16.8389 rev
Auelife 4oz Sandalwood & Oud Essential Oils for Diffusers for Home - Woody Fragrance Oil for Candle Making Soap Making Fathers Day & Birthday Gifts for Him - Masculine Scent for Men Gift
Auelife$17.12367 rev
Manhattan Beach Oud Wood Diffuser Oil Inspired by Luxury Perfume - Fragrance Oil for Ultrasonic and Waterless Diffusers and Crafting - 10 mL 0.34 fl oz Glass Bottle
Manhattan Beach$9.9832 rev
PHATOIL 3.38FL.OZ Oud Warmth Fragrance Oils for Aromatherapy Essential Oils for Diffusers for Home Perfect for Diffuser Yoga Skin Care DIY Candle and Soap Making - 100ml
PHATOIL$9.3910,912 rev
Ercao Authentic Pure Oud Essential Oil - New Agarwood Oil Scent from China - 5g - for Perfume Blending Essential Oil Diffusers DIY Scented Candles (Green-5g-Kynam agarwood)
Ercao$55.561 rev
Trending
90-day click momentumGolden Oud Fragrance Oil for Diffuser by Dukhni 30ml Arabian Oud Diffuser Oil | Premium Aromatherapy Fragrance Oil Aroma Diffuser & Humidifier | Long-Lasting Home Fragrance Oil
Dukhni$16.834.5★
Agarwood Essential Oil Pure Mumianhua Oud Oil for Meditation & Evening Grounding Luxurious Woody Aroma for Diffuser Perfume Skin Hair Candle & Soap Making 3.38 Fl Oz
Mumianhua$14.764.8★
Ercao Authentic Pure Oud Essential Oil - New Agarwood Oil Scent from China - 5g - for Perfume Blending Essential Oil Diffusers DIY Scented Candles (Green-5g-Kynam agarwood)
Ercao$55.565.0★
Ercao Authentic Pure Oud Essential Oil - New Agarwood Oil Scent from China - 2g - for Perfume Blending Essential Oil Diffusers DIY Scented Candles (Green-kynam agarwood)
Ercao$19.423.2★
Folkulture Essential Oils Set for Diffuser | Set of 6 Luxury Floral & Oud Fragrance Oils | Orchid Oud Rose Oud & Warm Sensual Blends | Aromatherapy & Home Fragrance Gift Set
Folkulture$19.314.1★
What buyers say about oud oil
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“the product is beautiful and well-made”
“Value of money”
“durable”
“Great gift”
“Super easy”
“Now, this is nice because a few more will bring you to that and achieve what I was looking for”
“The Oud oil is delicious and luxurious”
“it does the job well”
“Theres a good amount of oil in this bottle”
What buyers complain about
“Horrible smell”
“Overpriced”
“Bottle leaked”
“Too small”
“the bottle is poorly made”
“A bit less strong than the high-end ones”
“It smells cheap and dilute”
“I'm also getting a faint whiff of pine, too, even though that's not one of the ingredients”
“its more of a Vanilla oil than Oud”
“Despite the ad being targeted towards men, I wouldnt describe it as masculine or feminine”
Top return reasons
Common questions
- Is oud oil profitable to sell on Amazon United States?
- The niche generates $72K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (54/100).
- How competitive is the oud oil niche?
- 20 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in oud oil?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 2.0%.
- When does demand for oud oil peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the oud oil niche?
- Listings span $6.88–$55.56; the average listing price is $18.07 (sweet spot $15–$100). The average incumbent carries 889 reviews — the moat a new listing must climb.