Otostick

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $623K a year.

Searches, last 12 months

418K

Growth, 90 days vs prior 90

-18.7%

Conversion, latest week

6.6%

Market size, estimated

$623Ka year

Peak month

June1.5× the quietest month

Top search term

ear tape49K searches a year

Listings sell for $22.71 on average, from $7.44 to $69.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $22.71 that is $17K to $23K a year per listing.

Average price

$22.71inside the $15 to $100 sweet spot

Price range

$7.44–$69.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

750–1,000

Revenue per listing a year

$17K–$23K

Returns

0.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #324 within Ear Care. It carries 1,734 reviews at 3.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#324in Ear Care

Average rating

3.40 starsAmazon United States average 4.42 stars

Average reviews

1,734per listing

Listings tracked

16

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months