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Oticon Hearing Aid Supplies

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -4.3% this quarter, so Oticon Hearing Aid Supplies is a Maybe.

Flapen Score
53
53 / 100
Top 32% of 14,768 Health & Household niches · +4 vs the category median of 49
Market size
$833K/yr258K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
69%top-5 click share · 12 brands · 15 sellers

Flapen Score

Oticon Hearing Aid Supplies against its category

The dotted line is the Health & Household average. Past it, Oticon Hearing Aid Supplies is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oticon Hearing Aid Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Oticon Hearing Aid Supplies 258K times last year and spent an estimated $833K. The top 5 brands take 84% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 258K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $833K a year.

Searches, last 12 months
258K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
9.7%
Market size, estimated
$833Ka year
Peak month
December1.4× the quietest month
Top search term
oticon hearing aid supplies133K searches a year

02 · Price

A sale here is worth $33.17.

Listings sell for $33.17 on average, from $8.09 to $289.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $33.17 that is $41K to $50K a year per listing.

Average price
$33.17inside the $15 to $100 sweet spot
Price range
$8.09–$289.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$41K–$50K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #68 within Hearing Aids, Amplifiers & Accessories. It carries 552 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
9.7%
Average rank
#68in Hearing Aids, Amplifiers & Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
552per listing
Listings tracked
19

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Oticon Hearing Aid Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • Brand 133%
  • Brand 228%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Oticon Hearing Aid Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Oticon Hearing Aid Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oticon hearing aid supplies133K/yr
  • oticon42K/yr
  • philips hearing aid accessories12K/yr
  • oticon supplies7K/yr
  • oticon accessories13K/yr
  • phillips hearing aid accessories8K/yr
  • oticon hearing aid accessories10K/yr
  • opticon hearing aid supplies7K/yr
  • phillips hearing aid supplies3K/yr
  • oticon replacement parts5K/yr

Reviews and returns

What reviews say buyers love and hate about Oticon Hearing Aid Supplies

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Little large”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oticon Hearing Aid Supplies questions

Answered from the same tracked data.