Otc Medications & Treatments
MaybeShoppers spend an estimated $11.7M a year here. But the top 5 brands take 100% of clicks, so Otc Medications & Treatments is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $11.7M/yr5.8M searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 108 sellers
Flapen Score
Otc Medications & Treatments against its category
The dotted line is the Health & Household average. Past it, Otc Medications & Treatments is stronger. Inside it, weaker.
Market
The Otc Medications & Treatments market on Amazon at a glance
Shoppers on Amazon United States searched for Otc Medications & Treatments 5.8M times last year and spent an estimated $11.7M. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.7M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $11.7Ma year
- Peak month
- January3.7× the quietest month
- Top search term
- advil2.5M searches a year
02 · Price
A sale here is worth $14.31.
Listings sell for $14.31 on average, from $4.67 to $26.89. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $14.31 that is $572K to $716K a year per listing.
- Average price
- $14.31under the $15 to $100 sweet spot
- Price range
- $4.67–$26.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $572K–$716K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Non-Aspirin. It carries 21,647 reviews at 4.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Non-Aspirin
- Average rating
- 4.83 starsAmazon United States average 4.42 stars
- Average reviews
- 21,647per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Otc Medications & Treatments products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 100 Coated Tablets
- Price
- $10.37
- Rating
- 4.9/5
- Reviews
- 14,044
- Age
- 21y ago

Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count
- Price
- $21.97
- Rating
- 4.8/5
- Reviews
- 6,473
- Age
- 6y ago

Advil Liqui-Gels minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 200 Liquid Filled Capsules
- Price
- $21.59
- Rating
- 4.8/5
- Reviews
- 19,375
- Age
- 8y ago

Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Coated Tablets
- Price
- $16.73
- Rating
- 4.9/5
- Reviews
- 4,434
- Age
- 20y ago

Amazon Basic Care Ibuprofen Tablets Fever Reducer and Pain Relief from Body Aches Headache Arthritis Pain and More Brown 200 Count
- Price
- $4.92
- Rating
- 4.8/5
- Reviews
- 95,991
- Age
- 8y ago
Trending
estimated 90-day click momentum
Amazon Basic Care Ibuprofen Tablets Fever Reducer and Pain Relief from Body Aches Headache Arthritis Pain and More Brown 200 Count
- Price
- $4.92
- Rating
- 4.8/5
- Reviews
- 95,991
- Age
- 8y ago

Advil Liqui-Gels Minis Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Pain Relief - 160 Liquid Filled Capsules
- Price
- $16.28
- Rating
- 4.9/5
- Reviews
- 8,685
- Age
- 8y ago

Advil Pain Reliever and Fever Reducer Pain Relief Medicine with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 300+24 Coated Tablets
- Price
- $26.89
- Rating
- 4.9/5
- Reviews
- 3,045
- Age
- 6y ago

Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Capsules Advil PM Ibuprofen - 2 Ct
- Price
- $22.31
- Rating
- 4.8/5
- Reviews
- 5,609
- Age
- 4y ago

HealthA2Z Ibuprofen 200mg NSAID Pain Reliever Fever Reducer Headache Body Aches Back Pain Arthritis Menstrual Cramps 500 Caplets
- Price
- $9.18
- Rating
- 4.8/5
- Reviews
- 6,290
- Age
- 4y ago
Newest
by launch date
Advil Dual Action Coated Caplets with Acetaminophen 250 Mg Ibuprofen and 500 Mg Acetaminophen Per Dose (2 Dose Equivalent) for 8 Hour Pain Relief - 216 Count
- Price
- $25.78
- Rating
- 4.8/5
- Reviews
- 14,896
- Age
- 3y ago

Advil Dual Action Back Pain Caplets Delivers 125mg Ibuprofen and 250mg Acetaminophen Per Dose for 8 Hours of Back Pain Relief - 144 Count
- Price
- $17.24
- Rating
- 4.8/5
- Reviews
- 8,316
- Age
- 3y ago

HealthA2Z Ibuprofen 200mg NSAID Pain Reliever Fever Reducer Headache Body Aches Back Pain Arthritis Menstrual Cramps 500 Caplets
- Price
- $9.18
- Rating
- 4.8/5
- Reviews
- 6,290
- Age
- 4y ago

Advil Liqui-Gels Pain Reliever and Fever Reducer Pain Medicine for Adults with Ibuprofen 200mg for Headache Backache Menstrual Pain and Joint Pain Relief - 200 Capsules Advil PM Ibuprofen - 2 Ct
- Price
- $22.31
- Rating
- 4.8/5
- Reviews
- 5,609
- Age
- 4y ago

Advil Pain Reliever and Fever Reducer Ibuprofen 200mg for Pain Relief - 300 Count Advil PM Pain Reliever and Nighttime Sleep Aid Ibuprofen for Pain Relief and Diphenhydramine Citrate - 2 Count
- Price
- $21.97
- Rating
- 4.8/5
- Reviews
- 6,473
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
108
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Advil86%
- Amazon Basic Care11%
- Tylenol1%
- HealthA2Z1%
Demand
Otc Medications & Treatments search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Otc Medications & Treatments search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- advil2.5M/yr
- over-the-counter medication2.1M/yr
- medicine450K/yr
- advil tablets225K/yr
- medication166K/yr
- otc medications & treatments38K/yr
- over the counter medications hsa eligible29K/yr
- meds28K/yr
- medicine cabinet essentials28K/yr
- fsa medicine41K/yr
Reviews and returns
What reviews say buyers love and hate about Otc Medications & Treatments
We read the reviews and the return reasons for every product selling here.
“I have a bad back”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Otc Medications & Treatments questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









