Otc Medications & Treatments
MaybeShoppers spend an estimated $11.7M a year here. But the top 5 brands take 100% of clicks, so Otc Medications & Treatments is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $11.7M/yr5.8M searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 60%top-5 click share · 4 brands · 108 sellers
Flapen Score
Otc Medications & Treatments against its category
The dotted line is the Health & Household average. Past it, Otc Medications & Treatments is stronger. Inside it, weaker.
Market
The Otc Medications & Treatments market on Amazon at a glance
Shoppers on Amazon United States searched for Otc Medications & Treatments 5.8M times last year and spent an estimated $11.7M. All 4 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.7M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $11.7Ma year
- Peak month
- January3.7× the quietest month
- Top search term
- advil2.5M searches a year
02 · Price
A sale here is worth $14.31.
Listings sell for $14.31 on average, from $4.67 to $26.89. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 40,000 to 50,000 of them. At $14.31 that is $572K to $716K a year per listing.
- Average price
- $14.31under the $15 to $100 sweet spot
- Price range
- $4.67–$26.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $572K–$716K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #92 within Non-Aspirin. It carries 21,647 reviews at 4.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #92in Non-Aspirin
- Average rating
- 4.83 starsAmazon United States average 4.42 stars
- Average reviews
- 21,647per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Otc Medications & Treatments products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
108
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 211%
- Brand 31%
- Brand 41%
Demand
Otc Medications & Treatments search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Otc Medications & Treatments search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- advil2.5M/yr
- over-the-counter medication2.1M/yr
- medicine450K/yr
- advil tablets225K/yr
- medication166K/yr
- otc medications & treatments38K/yr
- over the counter medications hsa eligible29K/yr
- meds28K/yr
- medicine cabinet essentials28K/yr
- fsa medicine41K/yr
Reviews and returns
What reviews say buyers love and hate about Otc Medications & Treatments
We read the reviews and the return reasons for every product selling here.
“I have a bad back”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Otc Medications & Treatments questions
Answered from the same tracked data.









