Ostomy Supplies

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

4.8%

Market size, estimated

$2.0Ma year

Peak month

July1.2× the quietest month

Top search term

ostomy supplies311K searches a year

Listings sell for $35.75 on average, from $4.02 to $103.63. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $35.75 that is $36K to $45K a year per listing.

Average price

$35.75inside the $15 to $100 sweet spot

Price range

$4.02–$103.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$36K–$45K

Returns

0.9%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Incontinence & Ostomy. It carries 604 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#146in Incontinence & Ostomy

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

604per listing

Listings tracked

57

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

55 months