Is ostomy paste profitable to sell on Amazon United States?

The niche generates $195K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the ostomy paste niche?

10 brands and 91 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in ostomy paste?

Top complaints mined from reviews: Ease Of Use, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for ostomy paste peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the ostomy paste niche?

Listings span $7.24–$43.88; the average listing price is $16.48 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.

ostomy paste

Worth a look

Shows searches that convert (17.2% search→purchase), but soft demand (-5.4% this quarter) keeps it on the watch list.

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great354.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.48

avg listing price — sweet spot $15–$100

Price range

Great$7.24–$43.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$195K

$195K/yr · 69K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, ostomy paste is a $195K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

ostomy paste market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $247K–$330K; units × avg price
Conversion rate: 17.2%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 0.0%
Avg brand age: 75 months
Avg seller age: 135 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Hollister31%
ConvaTec26%
Stomahesive23%
Safe n' Simple5%
ZnnaYoha4%
ovand4%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×

Open Trend

Top ostomy paste search terms

ostomy paste21K/yr -8.3%14.8% conv.
stoma paste13K/yr +3.5%15.7% conv.
convatec stomahesive paste8K/yr -1.0%20.0% conv.
stomahesive paste8K/yr -11.5%16.7% conv.
stomahesive4K/yr +17.6%13.0% conv.
adapt ostomy paste6K/yr -26.0%24.9% conv.
stoma paste ostomy3K/yr +13.9%20.3% conv.
colostomy paste3K/yr -1.7%13.0% conv.
adapt paste3K/yr -34.0%25.1% conv.

All search terms

Top ostomy paste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.

Hollister$14.594.6★502 rev

Stomahesive Convatec Protective Skin Barrier Paste 2 Ounce Tube # 183910

Stomahesive$12.864.7★1,602 rev

CONVATEC 183910 SQU183910 Stomahesive Paste

ConvaTec$12.934.6★589 rev

Convatec 183910 Stomahesive Paste: 2 Ounce (Pack of 3)

ConvaTec$28.734.6★890 rev

Safe n Simple Stoma Skin Barrier Paste - 2 oz - Protective Ostomy Supplies - Stoma Adhesive Skin Protectant Paste - Ostomy Skin Barrier Classic Formula Pectin Based

Safe n' Simple$12.494.1★209 rev

Newest

by launch date

Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube

Ostmekt$13.076 rev

1mo ago

Jenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage

Jenshhch$9.788 rev

4mo ago

Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin

Generic$15.290 rev

9mo ago

Heagimed Ostomy Paste Ostomy Supplies Alcohol-Free Skin Barrier Paste Stomahesive Paste for Reducing the Leakage of Colostomy Bags 2.1 Ounce Tube

Heagimed$12.9634 rev

9mo ago

ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)

ZnnaYoha$29.8082 rev

11mo ago

What buyers say about ostomy paste

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Good price”

Efficiency13%

“It does the job well”

Leak-Proof11%

“helping prevent leaks”

Quality-Overall11%

“This paste is hands down the best on the market”

Allergies6%

“reduces irritation”

Adhesion/Stickiness6%

“helps with longer adhesion”

Ease Of Use6%

“Useful product”

Size-Overall3%

“The tube size is convenient”

Protection3%

“It provides a reliable seal”

Ease Of Application3%

“It's easy to apply”

What buyers complain about

Ease Of Use13%

“Tough to use”

Quality-Overall10%

“Worst paste on the market”

Advertised Vs Actual Product8%

“Because of this deceptive”

Functionality-Overall8%

“This product doesn't work”

Thickness6%

“Too Thick”

Leak-Proof5%

“I was having some trouble with leaks”

Oral Hygiene5%

“Not my favorite ostomy paste”

Product Condition5%

“This tube is used not new”

Allergies5%

“My child had open wounds from an acidic diaper rash”

Instructions/User Manual/Troubleshooting5%

“I returned this item because there were no instructions with it”

Top return reasons

Functionality-Overall21%

Adhesion/Stickiness11%

Advertised Vs Actual Product9%

Value For Money9%

Size-Overall9%

Compatibility-Overall4%

Ease Of Use4%

Leak-Proof4%

Quality-Overall3%

Skin Health3%

Common questions

Is ostomy paste profitable to sell on Amazon United States?: The niche generates $195K/yr across 19 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the ostomy paste niche?: 10 brands and 91 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in ostomy paste?: Top complaints mined from reviews: Ease Of Use, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
When does demand for ostomy paste peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the ostomy paste niche?: Listings span $7.24–$43.88; the average listing price is $16.48 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.