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Ostomy Paste

Maybe

Buyers convert on 17.2% of searches. But demand is soft, at -5.4% this quarter, so Ostomy Paste is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$195K/yr69K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
69%top-5 click share · 10 brands · 91 sellers

Flapen Score

Ostomy Paste against its category

The dotted line is the Health & Household average. Past it, Ostomy Paste is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ostomy Paste market on Amazon at a glance

Shoppers on Amazon United States searched for Ostomy Paste 69K times last year and spent an estimated $195K. The top 5 brands take 89% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
17.2%
Market size, estimated
$195Ka year
Peak month
September1.7× the quietest month
Top search term
ostomy paste21K searches a year

02 · Price

A sale here is worth $16.48.

Listings sell for $16.48 on average, from $7.24 to $43.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $16.48 that is $12K to $16K a year per listing.

Average price
$16.48inside the $15 to $100 sweet spot
Price range
$7.24–$43.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Eczema, Psoriasis & Rosacea Care. It carries 355 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Eczema, Psoriasis & Rosacea Care
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
355per listing
Listings tracked
19

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Ostomy Paste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

91

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Brand 131%
  • Brand 226%
  • Brand 323%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 7%)

Demand

Ostomy Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×

Search terms

Top Ostomy Paste search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ostomy paste21K/yr
  • stoma paste13K/yr
  • convatec stomahesive paste8K/yr
  • stomahesive paste8K/yr
  • stomahesive4K/yr
  • adapt ostomy paste6K/yr
  • stoma paste ostomy3K/yr
  • colostomy paste3K/yr
  • adapt paste3K/yr

Reviews and returns

What reviews say buyers love and hate about Ostomy Paste

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
13%of negative reviews mention “Ease Of Use”
0.6%of orders come back
“Tough to use”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ostomy Paste questions

Answered from the same tracked data.