Ostomy Barrier Ring
FailShoppers spend an estimated $45K a year here, so Ostomy Barrier Ring is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $45K/yr41K searches / yr
- 90-day growth
- -0.5%search demand this quarter
- Competition
- 49%top-5 click share · 8 brands · 50 sellers
Flapen Score
Ostomy Barrier Ring against its category
The dotted line is the Health & Household average. Past it, Ostomy Barrier Ring is stronger. Inside it, weaker.
Market
The Ostomy Barrier Ring market on Amazon at a glance
Shoppers on Amazon United States searched for Ostomy Barrier Ring 41K times last year and spent an estimated $45K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -0.5%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $45Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- hollister ostomy bags21K searches a year
02 · Price
A sale here is worth $44.35.
Listings sell for $44.35 on average, from $14.39 to $105.02. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.35 that is $0 to $4K a year per listing.
- Average price
- $44.35inside the $15 to $100 sweet spot
- Price range
- $14.39–$105.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #43 within Incontinence & Ostomy. It carries 680 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 96%
- Out of stock, average day
- 0.2%
- Average rank
- #43in Incontinence & Ostomy
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 680per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Ostomy Barrier Ring products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
50
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
49%
Top 20: 98%
Open market
4%
- Brand 171%
- Brand 27%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Ostomy Barrier Ring search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ostomy Barrier Ring search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hollister ostomy bags21K/yr
- hollister colostomy bags15K/yr
- hollister ostomy bag4K/yr
- new image441/yr
Reviews and returns
What reviews say buyers love and hate about Ostomy Barrier Ring
We read the reviews and the return reasons for every product selling here.
“They leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ostomy Barrier Ring questions
Answered from the same tracked data.