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Osteo Cervical Pillow for Neck Pain Relief Hollow Design

Fail

The top 5 brands take 99% of clicks, so Osteo Cervical Pillow for Neck Pain Relief Hollow Design is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$1.1M/yr367K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
73%top-5 click share · 6 brands · 41 sellers

Flapen Score

Osteo Cervical Pillow for Neck Pain Relief Hollow Design against its category

The dotted line is the Health & Household average. Past it, Osteo Cervical Pillow for Neck Pain Relief Hollow Design is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osteo Cervical Pillow for Neck Pain Relief Hollow Design market on Amazon at a glance

Shoppers on Amazon United States searched for Osteo Cervical Pillow for Neck Pain Relief Hollow Design 367K times last year and spent an estimated $1.1M. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 367K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
367K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
4.9%
Market size, estimated
$1.1Ma year
Peak month
July3.1× the quietest month
Top search term
tempur-pedic tempur-neck pillow34K searches a year

02 · Price

A sale here is worth $64.00.

Listings sell for $64.00 on average, from $37.10 to $153.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $64.00 that is $96K to $128K a year per listing.

Average price
$64.00inside the $15 to $100 sweet spot
Price range
$37.10–$153.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$96K–$128K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Bedroom Aids & Accessories. It carries 10,933 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Bedroom Aids & Accessories
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
10,933per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Osteo Cervical Pillow for Neck Pain Relief Hollow Design products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

41

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 233%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 61%

Demand

Osteo Cervical Pillow for Neck Pain Relief Hollow Design search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Osteo Cervical Pillow for Neck Pain Relief Hollow Design search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tempur-pedic tempur-neck pillow34K/yr
  • osteo cervical pillow69K/yr
  • tempurpedic neck pillow69K/yr
  • tempur neck pillow32K/yr
  • tempur pedic tempur neck pillow18K/yr
  • tempur-neck pillow11K/yr
  • tempur-pedic neck pillow11K/yr
  • tempur pedic neck pillow16K/yr
  • osteo cervical pillow for neck pain relief17K/yr
  • tempurpedic neck relief pillow6K/yr

Reviews and returns

What reviews say buyers love and hate about Osteo Cervical Pillow for Neck Pain Relief Hollow Design

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Comfort-Overall”
6.7%of orders come back
“Not as comfortable as I hoped”
A buyer, on “Comfort-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Osteo Cervical Pillow for Neck Pain Relief Hollow Design questions

Answered from the same tracked data.