Oscal
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Oscal is a Maybe.
- Flapen Score
- 51 / 100Top 40% of 14,768 Health & Household niches · +2 vs the category median of 4951
- Market size
- $2.7M/yr898K searches / yr
- 90-day growth
- -13.1%search demand this quarter
- Competition
- 70%top-5 click share · 3 brands · 46 sellers
Flapen Score
Oscal against its category
The dotted line is the Health & Household average. Past it, Oscal is stronger. Inside it, weaker.
Market
The Oscal market on Amazon at a glance
Shoppers on Amazon United States searched for Oscal 898K times last year and spent an estimated $2.7M. All 3 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 18.8% of those searches ended in a purchase.
Shoppers searched for this 898K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 898K
- Growth, 90 days vs prior 90
- -13.1%
- Conversion, latest week
- 18.8%
- Market size, estimated
- $2.7Ma year
- Top search term
- caltrate 600 plus d3198K searches a year
02 · Price
A sale here is worth $16.04.
Listings sell for $16.04 on average, from $8.30 to $37.63. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $16.04 that is $241K to $321K a year per listing.
- Average price
- $16.04inside the $15 to $100 sweet spot
- Price range
- $8.30–$37.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $241K–$321K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #259 within Calcium. It carries 8,123 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #259in Calcium
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 8,123per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Oscal products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Caltrate 600 Plus D3 Calcium and Vitamin D Supplement Tablets Bone Health Supplements for Adults - 200 Count
- Price
- $13.64
- Rating
- 4.7/5
- Reviews
- 16,549
- Age
- 18y ago

Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 185 Count
- Price
- $22.96
- Rating
- 4.7/5
- Reviews
- 11,455
- Age
- 7y ago

Citracal Maximum Plus Calcium Supplement - Calcium Citrate with Vitamin D3 Zinc & Essential Minerals for Bone Health Support Ages 12+ 180 Count (Packaging May Vary)
- Price
- $11.74
- Rating
- 4.7/5
- Reviews
- 10,625
- Age
- 17y ago

Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
- Price
- $14.87
- Rating
- 4.7/5
- Reviews
- 8,355
- Age
- 7y ago

Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 80 Count
- Price
- $10.60
- Rating
- 4.7/5
- Reviews
- 11,920
- Age
- 13y ago
Trending
estimated 90-day click momentum
Citra-Cl Maximum Plus Calcium Citrate + Vitamin D3 Supplement Tablets 280 ct. Supports Bone Health & Strength - 4+ Month Supply + Exclusive Vitamin Guide
- Price
- $37.63
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago

Caltrate 600 Plus D3 Calcium and Vitamin D Supplement Tablets Bone Health Supplements for Adults - 60 Count
- Price
- $8.30
- Rating
- 4.7/5
- Reviews
- 5,979
- Age
- 13y ago

Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 80 Count
- Price
- $10.60
- Rating
- 4.7/5
- Reviews
- 11,920
- Age
- 13y ago

Caltrate 600 Plus D3 Calcium and Vitamin D Supplement Tablets Bone Health Supplements for Adults - 120 Count
- Price
- $12.29
- Rating
- 4.8/5
- Reviews
- 2,042
- Age
- 22y ago

Caltrate Chewables 600 +D3 Plus Minerals Calcium and Vitamin D Sugar Free Cherry Orange and Fruit Punch 155 count
- Price
- $20.68
- Rating
- 4.5/5
- Reviews
- 15,831
- Age
- 17y ago
Newest
by launch date
Citra-Cl Maximum Plus Calcium Citrate + Vitamin D3 Supplement Tablets 280 ct. Supports Bone Health & Strength - 4+ Month Supply + Exclusive Vitamin Guide
- Price
- $37.63
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 4mo ago

Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 185 Count
- Price
- $22.96
- Rating
- 4.7/5
- Reviews
- 11,455
- Age
- 7y ago

Citracal Petites- Calcium Citrate with Vitamin D3 Bone Health Support Calcium Supplement for Ages 12+ 375 Count (Packaging May Vary)
- Price
- $14.87
- Rating
- 4.7/5
- Reviews
- 8,355
- Age
- 7y ago

Caltrate Minis 600 Plus D3 Plus Minerals Calcium and Vitamin D Supplement Tablets Bone Health and Mineral Supplement for Adults - 150 Count
- Price
- $18.01
- Rating
- 4.8/5
- Reviews
- 7,711
- Age
- 12y ago

Citracal Slow Release- Calcium 1200 mg with Vitamin D3 Magnesium Calcium Supplement Bone Health Support Take Once Daily Caplet 80 Count
- Price
- $10.60
- Rating
- 4.7/5
- Reviews
- 11,920
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
46
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- CITRACAL55%
- Caltrate44%
- Generic1%
- Open — no brand owns it (0%)
Demand
Oscal search demand
Weekly searches over the year. Pick a range.
Search terms
Top Oscal search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- caltrate 600 plus d3198K/yr
- citracal144K/yr
- citracal slow release 1200 plus d3179K/yr
- caltrate139K/yr
- caltrate bone health advanced 600 d326K/yr
- citrical29K/yr
- citracal +19K/yr
- caltrate 600 d312K/yr
- citracal slow release 120022K/yr
- citracal calcium supplement40K/yr
Reviews and returns
What reviews say buyers love and hate about Oscal
We read the reviews and the return reasons for every product selling here.
“Too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oscal questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









