Orthotic Inserts for Women

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

-2.1%

Conversion, latest week

6.8%

Market size, estimated

$4.5Ma year

Peak month

May1.3× the quietest month

Top search term

shoe inserts for women1.0M searches a year

Listings sell for $13.75 on average, from $4.90 to $45.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $13.75 that is $83K to $110K a year per listing.

Average price

$13.75under the $15 to $100 sweet spot

Price range

$4.90–$45.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

6,000–8,000

Revenue per listing a year

$83K–$110K

Returns

2.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Foot Health. It carries 17,981 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#62in Foot Health

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

17,981per listing

Listings tracked

44

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months