Skip to content

Ortho Biotic

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Ortho Biotic is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$1.5M/yr263K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
75%top-5 click share · 5 brands · 36 sellers

Flapen Score

Ortho Biotic against its category

The dotted line is the Health & Household average. Past it, Ortho Biotic is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ortho Biotic market on Amazon at a glance

Shoppers on Amazon United States searched for Ortho Biotic 263K times last year and spent an estimated $1.5M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
11.4%
Market size, estimated
$1.5Ma year
Peak month
January5.3× the quietest month
Top search term
thorne probiotics67K searches a year

02 · Price

A sale here is worth $49.55.

Listings sell for $49.55 on average, from $23.28 to $92.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $49.55 that is $74K to $99K a year per listing.

Average price
$49.55inside the $15 to $100 sweet spot
Price range
$23.28–$92.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$74K–$99K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,048 within Digestive Supplements. It carries 10,625 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
53%
Out of stock, average day
0.0%
Average rank
#1,048in Digestive Supplements
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
10,625per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
81 months

Products

Top Ortho Biotic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 228%
  • Brand 310%
  • Brand 42%
  • Brand 51%

Demand

Ortho Biotic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 5.3×

Search terms

Top Ortho Biotic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thorne probiotics67K/yr
  • pure encapsulations probiotic27K/yr
  • pure probiotic24K/yr
  • thorne probiotic23K/yr
  • ortho biotic19K/yr
  • thorne probiotics for women13K/yr
  • pure probiotics for women12K/yr
  • thorne floramend prime probiotic10K/yr
  • ortho biotic probiotic11K/yr
  • orthobiotic probiotic10K/yr

Reviews and returns

What reviews say buyers love and hate about Ortho Biotic

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Really expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ortho Biotic questions

Answered from the same tracked data.