Ortho Biotic
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Ortho Biotic is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $1.5M/yr263K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 36 sellers
Flapen Score
Ortho Biotic against its category
The dotted line is the Health & Household average. Past it, Ortho Biotic is stronger. Inside it, weaker.
Market
The Ortho Biotic market on Amazon at a glance
Shoppers on Amazon United States searched for Ortho Biotic 263K times last year and spent an estimated $1.5M. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 263K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 11.4%
- Market size, estimated
- $1.5Ma year
- Peak month
- January5.3× the quietest month
- Top search term
- thorne probiotics67K searches a year
02 · Price
A sale here is worth $49.55.
Listings sell for $49.55 on average, from $23.28 to $92.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $49.55 that is $74K to $99K a year per listing.
- Average price
- $49.55inside the $15 to $100 sweet spot
- Price range
- $23.28–$92.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $74K–$99K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,048 within Digestive Supplements. It carries 10,625 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 53%
- Out of stock, average day
- 0.0%
- Average rank
- #1,048in Digestive Supplements
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 10,625per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Ortho Biotic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Womens Daily Probiotic* - Shelf Stable Probiotic Supplement - Promotes Everyday Immune Cardiovascular & Metabolic Health* - 30 Servings
- Price
- $37.90
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 3y ago

THORNE - FloraMend Prime Probiotic - Shelf Stable Probiotic Blend - Gut Health Supplement to Aid Weight Management & Support Digestive Health* - 30 Servings
- Price
- $54.16
- Rating
- 4.6/5
- Reviews
- 774
- Age
- 14y ago

Pure Encapsulations Probiotic G.I. - Shelf Stable Probiotic for Intestinal Health & Gastrointestinal Support* - with Lactobacillus & Bifidobacterium - 60 Capsules
- Price
- $44.62
- Rating
- 4.7/5
- Reviews
- 1,444
- Age
- 15y ago

THORNE - Complete Biotic - Probiotic Prebiotic & Postbiotic for Women Men & Kids - Supports Gut Digestive & Immune Health* - Occasional Constipation Diarrhea Gas & Bloating Relief* - 30 Servings
- Price
- $44.42
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 1y ago

Ortho Biotic Capsules - 60 Capsules
- Price
- $92.86
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Pure Encapsulations PureProbiotic | Allergen-Free Multi-Strain Probiotic Formula for Immune and Gastrointestinal Health* | 60 Capsules
- Price
- $24.00
- Rating
- 4.4/5
- Reviews
- 524
- Age
- 15y ago

Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)
- Price
- $57.15
- Rating
- 4.4/5
- Reviews
- 7,489
- Age
- 2y ago

Ortho Biotic Capsules - 60 Capsules
- Price
- $92.86
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 8mo ago

Pure Encapsulations Probiotic 50B - Digestive Health Probiotic - Immune Supplement* - Acid-Resistant Capsules - Gluten Free & Non-GMO - 60 Capsules
- Price
- $89.62
- Rating
- 4.6/5
- Reviews
- 230
- Age
- 14y ago

THORNE - Womens Daily Probiotic* - Shelf Stable Probiotic Supplement - Promotes Everyday Immune Cardiovascular & Metabolic Health* - 30 Servings
- Price
- $37.90
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 3y ago
Newest
by launch date
Ortho Biotic Capsules - 60 Capsules
- Price
- $92.86
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 8mo ago

THORNE - Complete Biotic - Probiotic Prebiotic & Postbiotic for Women Men & Kids - Supports Gut Digestive & Immune Health* - Occasional Constipation Diarrhea Gas & Bloating Relief* - 30 Servings
- Price
- $44.42
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 1y ago

Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)
- Price
- $57.15
- Rating
- 4.4/5
- Reviews
- 7,489
- Age
- 2y ago

THORNE - Womens Daily Probiotic* - Shelf Stable Probiotic Supplement - Promotes Everyday Immune Cardiovascular & Metabolic Health* - 30 Servings
- Price
- $37.90
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 3y ago

Pure Encapsulations Probiotic G.I. - Shelf Stable Probiotic for Intestinal Health & Gastrointestinal Support* - with Lactobacillus & Bifidobacterium - 30 Capsules
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 1,444
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
36
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- THORNE59%
- Pure Encapsulations28%
- Ortho Molecular Products10%
- Seed2%
- Physician's CHOICE1%
Demand
Ortho Biotic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 5.3×
Search terms
Top Ortho Biotic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thorne probiotics67K/yr
- pure encapsulations probiotic27K/yr
- pure probiotic24K/yr
- thorne probiotic23K/yr
- ortho biotic19K/yr
- thorne probiotics for women13K/yr
- pure probiotics for women12K/yr
- thorne floramend prime probiotic10K/yr
- ortho biotic probiotic11K/yr
- orthobiotic probiotic10K/yr
Reviews and returns
What reviews say buyers love and hate about Ortho Biotic
We read the reviews and the return reasons for every product selling here.
“Really expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ortho Biotic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









