Is ortho biotic profitable to sell on Amazon United States?

The niche generates $1.5M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the ortho biotic niche?

5 brands and 36 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ortho biotic?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.

When does demand for ortho biotic peak?

Demand peaks in Jan–Feb; the busiest month runs 5.3× the quietest.

What does it cost to enter the ortho biotic niche?

Listings span $23.28–$92.86; the average listing price is $49.55 (sweet spot $15–$100). The average incumbent carries 10,625 reviews — the moat a new listing must climb.

ortho biotic

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$23.28–$92.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$49.55

avg listing price — sweet spot $15–$100

Market size

Great$1.5M

$1.5M/yr · 263K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Review moat

Bad10,624.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ortho biotic is a $1.5M/yr Amazon United States market (263K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 52/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

ortho biotic market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 11.4%
Avg BSR: #1,048
Page quality: 0%
Prime: 53%
Sponsored: 87%
Out of stock: 0.0%
Avg brand age: 81 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

THORNE59%
Pure Encapsulations28%
Ortho Molecular Products10%
Seed2%
Physician's CHOICE1%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -5.9% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 5.3×

Open Trend

Top ortho biotic search terms

thorne probiotics67K/yr -4.2%12.5% conv.
pure encapsulations probiotic27K/yr -8.9%7.1% conv.
pure probiotic24K/yr +4.1%9.3% conv.
thorne probiotic23K/yr -5.8%13.3% conv.
ortho biotic19K/yr -0.7%6.6% conv.
thorne probiotics for women13K/yr +12.8%13.9% conv.
pure probiotics for women12K/yr -16.1%7.8% conv.
thorne floramend prime probiotic10K/yr -2.9%18.8% conv.
ortho biotic probiotic11K/yr -15.4%6.3% conv.
orthobiotic probiotic10K/yr -6.8%2.8% conv.

All search terms

Top ortho biotic products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

THORNE - Womens Daily Probiotic* - Shelf Stable Probiotic Supplement - Promotes Everyday Immune Cardiovascular & Metabolic Health* - 30 Servings

THORNE$37.904.7★529 rev

THORNE - FloraMend Prime Probiotic - Shelf Stable Probiotic Blend - Gut Health Supplement to Aid Weight Management & Support Digestive Health* - 30 Servings

THORNE$54.164.6★774 rev

Pure Encapsulations Probiotic G.I. - Shelf Stable Probiotic for Intestinal Health & Gastrointestinal Support* - with Lactobacillus & Bifidobacterium - 60 Capsules

Pure Encapsulations$44.624.7★1,444 rev

THORNE - Complete Biotic - Probiotic Prebiotic & Postbiotic for Women Men & Kids - Supports Gut Digestive & Immune Health* - Occasional Constipation Diarrhea Gas & Bloating Relief* - 30 Servings

THORNE$44.424.6★322 rev

Ortho Biotic Capsules - 60 Capsules

Ortho Molecular Products$92.864.5★26 rev

Newest

by launch date

Ortho Biotic Capsules - 60 Capsules

Ortho Molecular Products$92.8626 rev

8mo ago

THORNE - Complete Biotic - Probiotic Prebiotic & Postbiotic for Women Men & Kids - Supports Gut Digestive & Immune Health* - Occasional Constipation Diarrhea Gas & Bloating Relief* - 30 Servings

THORNE$44.42322 rev

1y ago

Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)

Seed$57.157,489 rev

2y ago

THORNE - Womens Daily Probiotic* - Shelf Stable Probiotic Supplement - Promotes Everyday Immune Cardiovascular & Metabolic Health* - 30 Servings

THORNE$37.90529 rev

3y ago

Pure Encapsulations Probiotic G.I. - Shelf Stable Probiotic for Intestinal Health & Gastrointestinal Support* - with Lactobacillus & Bifidobacterium - 30 Capsules

Pure Encapsulations$24.741,444 rev

3y ago

What buyers say about ortho biotic

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Excellent Product”

Regulates Digestion14%

“Excellent for digestive health”

Nutritional Content13%

“Best Probiotic Ever”

Efficiency9%

“Works Well”

Acid Regulator/Stomach Ache Relief7%

“Helps with stomach issues”

Value For Money5%

“Great deal”

Advertised Vs Actual Product4%

“Arrived as described”

Ease Of Use3%

“Easily taken”

Ease Of Chewing/Swallowing3%

“Its great and it doesnt taste weird, allow I just swallow it and it goes in perfectly”

Side Effects2%

“No wild side effects”

What buyers complain about

Value For Money17%

“Really expensive”

Functionality-Overall14%

“Start slow”

Regulates Digestion11%

“Can't digest it”

Acid Regulator/Stomach Ache Relief8%

“bloating until your stomach mellows out”

Side Effects5%

“Made me very bloated”

Allergies3%

“Severe allergic reaction”

Taste-Overall2%

“Its a tasteless capsule”

Dosage2%

“Misrepresented number of capsules in the bottle”

Pain Relief-Overall2%

“in a lot of pain”

Advertised Vs Actual Product1%

“it is not clearly communicated in the description”

Top return reasons

Functionality-Overall22%

Value For Money18%

Side Effects11%

Acid Regulator/Stomach Ache Relief8%

Advertised Vs Actual Product5%

Flavor5%

Leak-Proof5%

Accuracy-Overall3%

Inflation/Deflation3%

Itch Relief3%

Common questions

Is ortho biotic profitable to sell on Amazon United States?: The niche generates $1.5M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (52/100).
How competitive is the ortho biotic niche?: 5 brands and 36 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ortho biotic?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.
When does demand for ortho biotic peak?: Demand peaks in Jan–Feb; the busiest month runs 5.3× the quietest.
What does it cost to enter the ortho biotic niche?: Listings span $23.28–$92.86; the average listing price is $49.55 (sweet spot $15–$100). The average incumbent carries 10,625 reviews — the moat a new listing must climb.