ornament batteries
Skip itSoft demand (-41.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.56avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Review moat
Bad14,731.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 18K searches
Price range
Bad$4.27–$15.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ornament batteries is a $23K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ornament batteries market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $26K–$34K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 5.9%
- Avg brand age
- 67 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
12 rising
Sellers
40
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
13%
- POWEROWL29%
- DURACELL22%
- Amazon Basics15%
- Energizer9%
- PGSONIC8%
- NICEBATT5%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -41.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 114.6×
Top ornament batteries search terms
- lr 44 batteries 20 pack11K/yr
- lr44 battery 20 pack4K/yr
- lr44 batteries 20 pack3K/yr
Top ornament batteries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
POWEROWL High Capacity LR44 Batteries 40 Pack L1154F AG13 357 303 SR44 A76 Premium Alkaline Battery 1.5V Button Coin Cell Batteries
POWEROWL$7.634.6★31,684 rev
Duracell 76A LR44 Duralock 1.5V Button Cell Battery 12 Pack
DURACELL$15.544.7★29,108 rev
Amazon Basics 12-Pack LR44 Alkaline Button Cell Batteries 1.5 Volt Long Lasting Power Mercury-Free
Amazon Basics$7.544.7★11,480 rev
PGSONIC 50 Pack LR44 Batteries 1.5 Volt Alkaline Button Cell Batteries with Long Lasting Power
PGSONIC$8.624.7★6,562 rev
![[ Strip of 12 ] Energizer A76/LR44 (A76BP) SR44 L1154 1.5v Alkaline Batteries](https://m.media-amazon.com/images/I/51VaPmtEnaL.jpg)
[ Strip of 12 ] Energizer A76/LR44 (A76BP) SR44 L1154 1.5v Alkaline Batteries
Energizer$13.414.7★223 rev
Newest
by launch date
HIVEVOLT AG13 LR44 Batteries 24 Count L1154F A76 357 303 SR44 Premium Alkaline Battery 1.5V Button Coin Cell
HIVEVOLT$6.20362 rev
PHILIPS LR44 Batteries 12 Count Replaces AG13 A76 l1154f 357 303 SR44 AG13 Button Batteries - 1.5v Ultra Alkaline Button Cell Battery Perfect for Thermometers Lasers Watches Medical Devices.
PHILIPS$9.49232 rev
Energizer LR44 / A76 Button Batteries 10 Pack 1.5V LR44 Batteries
Energizer$13.0783 rev
kunying AG13 LR44 Batteries 25-Pack 1.5V A76 357 L1154F SR44
kunying$4.27529 rev
NICEBATT LR44 Batteries 60 Pack AG13 L1154F 357 303 SR44 A76 Premium Alkaline 1.5V Button Coin Cell Battery
NICEBATT$8.081,896 rev
Trending
90-day click momentumPHILIPS LR44 Batteries 12 Count Replaces AG13 A76 l1154f 357 303 SR44 AG13 Button Batteries - 1.5v Ultra Alkaline Button Cell Battery Perfect for Thermometers Lasers Watches Medical Devices.
PHILIPS$9.494.4★
Energizer LR44 / A76 Button Batteries 10 Pack 1.5V LR44 Batteries
Energizer$13.074.6★
kunying AG13 LR44 Batteries 25-Pack 1.5V A76 357 L1154F SR44
kunying$4.274.6★
HIVEVOLT AG13 LR44 Batteries 24 Count L1154F A76 357 303 SR44 Premium Alkaline Battery 1.5V Button Coin Cell
HIVEVOLT$6.204.6★
Amazon Basics 12-Pack LR44 Alkaline Button Cell Batteries 1.5 Volt Long Lasting Power Mercury-Free
Amazon Basics$7.544.7★
What buyers say about ornament batteries
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Long lasting batteries”
“Exactly as advertised”
“Good purchase no complaints”
“These are true to size”
“These are lasting well”
“Easy peasy”
“Easy to install”
“compatible”
“Bright and versatile”
What buyers complain about
“Weak batteries”
“Breaking within a few months”
“Garbage”
“They are tiny”
“not able to use”
“The voltage is NOT printed on the battery”
“Poor Battery charge”
“Batteries corroded prior to use”
“not a good value if you can't use a lot of them”
“Very misleading”
Top return reasons
Common questions
- Is ornament batteries profitable to sell on Amazon United States?
- The niche generates $23K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -41.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the ornament batteries niche?
- 12 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ornament batteries?
- Top complaints mined from reviews: Battery Life, Durability, Quality-Overall. The return rate is 0.5%.
- When does demand for ornament batteries peak?
- Demand peaks in Nov–Dec; the busiest month runs 114.6× the quietest.
- What does it cost to enter the ornament batteries niche?
- Listings span $4.27–$15.54; the average listing price is $8.56 (sweet spot $15–$100). The average incumbent carries 14,732 reviews — the moat a new listing must climb.