organic whole psyllium husk
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.62avg listing price — sweet spot $15–$100
Price range
Great$10.00–$32.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,794.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 24K searches
According to Flapen's Amazon United States niche tracking, organic whole psyllium husk is a $59K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
organic whole psyllium husk market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 12.0%
- Avg BSR
- #120
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 10.7%
- Avg brand age
- 80 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
579
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
50%
Top 20: 99%
Open market
20%
- NOW Foods23%
- Micro Ingredients20%
- Himalaya16%
- 365 by Whole Foods Market8%
- Jiva Organics7%
- Yupik6%
Demand
Weekly Amazon search volume, last 12 weeks — +24.0% search growth over the last 90 days.Top organic whole psyllium husk search terms
- organic whole psyllium husk9K/yr
- whole psyllium husk organic7K/yr
- psyllium husk whole organic5K/yr
- himalaya psyllium husk powder3K/yr
Top organic whole psyllium husk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Micro Ingredients Organic Whole Psyllium Husks 3lbs | Daily Soluble Fiber Supplement | Sourced from India | Ideal for Oatmeal Coffee & Beverage | Unflavored Non-GMO Keto Friendly Vegan
Micro Ingredients$32.804.6★473 rev
NOW Foods Supplements Whole Psyllium Husks Certified Organic Non-GMO Project Verified Soluble Fiber 12-Ounce
NOW Foods$11.184.6★1,211 rev
Jiva Organics Whole Psyllium Husk (Isabgol) 1.75 LB (28 Oz) Jumbo Bag - Non-GMO Unflavored - Keto Friendly Soluble Fiber
Jiva Organics$24.344.6★793 rev
NOW Foods Supplements Whole Psyllium Husks Non-GMO Project Verified Soluble Fiber 16-Ounce
NOW Foods$10.144.6★12,448 rev
Yupik Organic Whole Husk Psyllium 8.8 Oz 95% Purity Soluble Fiber USDA Certified Non-GMO Kosher Gluten-Free Sugar-Free & Fat-Free Unflavored Plant-Based Ideal for Oatmeal & Cereal
Yupik$10.004.7★1,131 rev
Newest
by launch date
Himalaya Raspberry Lemon Psyllium Husk Powder Daily Fiber Supplement for Digestive Health & Regularity Sugar-Free Gluten-Free Vegan No Artificial Colors Easy-to-Mix 12 oz (340 g)
Himalaya$20.633,152 rev
Micro Ingredients Organic Whole Psyllium Husks 3lbs | Daily Soluble Fiber Supplement | Sourced from India | Ideal for Oatmeal Coffee & Beverage | Unflavored Non-GMO Keto Friendly Vegan
Micro Ingredients$32.80473 rev
Amazing India USDA Organic Whole Psyllium Husk Powder Supplement | 5 Grams Per Serving | Non-GMO | Gluten Free | Made in USA (24 Oz | 1 Pack)
Amazing India$27.6115 rev
365 by Whole Foods Market Psyllium Husk Organic 12 Ounce
365 by Whole Foods Market$18.2035 rev
365 by Whole Foods Market Psyllium Husk Ca Only Organic 12 Ounce
365 by Whole Foods Market$18.3616 rev
Trending
90-day click momentum365 by Whole Foods Market Psyllium Husk Ca Only Organic 12 Ounce
365 by Whole Foods Market$18.364.3★
365 by Whole Foods Market Psyllium Husk Organic 12 Ounce
365 by Whole Foods Market$18.204.8★
NaturaleBio Organic Whole Psyllium Husk 1.5lbs (24oz 680g). 99% Pure Psyllium Seed Husks. USDA Organic Certified. Isabgol Natural Fiber for Keto Paleo Vegan & Gluten-Free Diets.
NaturaleBio$27.424.6★
Amazing India USDA Organic Whole Psyllium Husk Powder Supplement | 5 Grams Per Serving | Non-GMO | Gluten Free | Made in USA (24 Oz | 1 Pack)
Amazing India$27.614.2★
Himalaya Psyllium Husk Powder Orange 48 Servings - Daily Psyllium Fiber Supplement for Supporting Digestive Health and Regularity - Vegan Non-GMO Sugar Free Gluten Free 12 oz (340 g)
Himalaya$20.774.5★
What buyers say about organic whole psyllium husk
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Great source of fiber”
“Good digestion”
“WORKS AS DESCRIBED”
“Good price”
“Works well”
“Just plain taste”
“Organic and clean”
“It mixes easily with water”
“Excellent flavor and great results”
What buyers complain about
“Tastes artificial”
“did not dissolve well”
“Waste of money”
“drink plenty of water — otherwise it can feel a bit too thick”
“The product is different now”
“Artificial ingredients”
“Not as effective as fine powder”
“Poor quality, it also came without a lid, I had to create a lid out of foil, since when you peel out the top foil insert, its totally exposed to air without a the regular plastic cap that most products make available for consumers”
“The texture can sometimes be weird depending on what you mix it with”
“Does not mix well”
Top return reasons
Common questions
- Is organic whole psyllium husk profitable to sell on Amazon United States?
- The niche generates $59K/yr across 21 tracked products. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the organic whole psyllium husk niche?
- 13 brands and 579 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in organic whole psyllium husk?
- Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.
- What does it cost to enter the organic whole psyllium husk niche?
- Listings span $10.00–$32.80; the average listing price is $20.62 (sweet spot $15–$100). The average incumbent carries 3,794 reviews — the moat a new listing must climb.