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Organic Whey Protein Powder

Maybe

An estimated 0.0% of orders come back. But the average product has 4,990 reviews to catch up to, so Organic Whey Protein Powder is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$606K/yr287K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
45%top-5 click share · 14 brands · 592 sellers

Flapen Score

Organic Whey Protein Powder against its category

The dotted line is the Health & Household average. Past it, Organic Whey Protein Powder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Whey Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Whey Protein Powder 287K times last year and spent an estimated $606K. The top 5 brands take 72% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $606K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
4.1%
Market size, estimated
$606Ka year
Top search term
organic whey protein powder78K searches a year

02 · Price

A sale here is worth $51.45.

Listings sell for $51.45 on average, from $27.14 to $129.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $51.45 that is $13K to $26K a year per listing.

Average price
$51.45inside the $15 to $100 sweet spot
Price range
$27.14–$129.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Protein. It carries 4,990 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Protein
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
4,990per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Organic Whey Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

592

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

19%

  • Brand 126%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 69%

Demand

Organic Whey Protein Powder search demand

Weekly searches over the year. Pick a range.

15K10KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Organic Whey Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic whey protein powder78K/yr
  • grassfed whey protein powder31K/yr
  • raw organic whey34K/yr
  • organic whey protein26K/yr
  • orgain whey protein powder15K/yr
  • grass-fed whey protein isolate17K/yr
  • garden of life whey protein powder14K/yr
  • organic whey protein isolate12K/yr
  • raw grass fed whey5K/yr
  • orgain whey6K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Whey Protein Powder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical taste”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Organic Whey Protein Powder questions

Answered from the same tracked data.