Organic Vitamin E
MaybeAn estimated 0.3% of orders come back. But shoppers spend an estimated $77K a year here, so Organic Vitamin E is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $77K/yr55K searches / yr
- 90-day growth
- +5.0%search demand this quarter
- Competition
- 37%top-5 click share · 29 brands · 142 sellers
Flapen Score
Organic Vitamin E against its category
The dotted line is the Health & Household average. Past it, Organic Vitamin E is stronger. Inside it, weaker.
Market
The Organic Vitamin E market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Vitamin E 55K times last year and spent an estimated $77K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.
- Searches, last 12 months
- 55K
- Growth, 90 days vs prior 90
- +5.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $77Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- organic vitamin e31K searches a year
02 · Price
A sale here is worth $21.74.
Listings sell for $21.74 on average, from $7.40 to $67.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.74 that is $0 to $2K a year per listing.
- Average price
- $21.74inside the $15 to $100 sweet spot
- Price range
- $7.40–$67.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #164 within Vitamin E. It carries 5,450 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #164in Vitamin E
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 5,450per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Organic Vitamin E products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURA DOR Vitamin E Oil Botanical Blend 4 fl oz
- Price
- $13.85
- Rating
- 4.7/5
- Reviews
- 15,267
- Age
- 7y ago

MaryRuth Organics USDA Vitamin E Liquid Drops 2 Month Supply | Bone and Joint Health | Cognitive Health for Adults and Kids | Sugar Free Vegan Non-GMO Gluten Free | 2 Ounces
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 4y ago

NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy Gluten and Soy Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 2-Month Supply 60 Count
- Price
- $7.40
- Rating
- 4.7/5
- Reviews
- 6,895
- Age
- 2y ago

Micro Ingredients Vitamin E 1000 IU (450 mg) Per Serving 240 Softgels | Daily Vitamin E Supplement | 4-Month Supply | Non-GMO Gluten Free
- Price
- $23.65
- Rating
- 4.7/5
- Reviews
- 3,786
- Age
- 6y ago

Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
- Price
- $37.21
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 16y ago
Trending
estimated 90-day click momentum
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
- Price
- $37.21
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 16y ago

Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules
- Price
- $67.48
- Rating
- 4.7/5
- Reviews
- 1,054
- Age
- 18y ago

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 809
- Age
- 1y ago

Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 3,656
- Age
- 1y ago

MaryRuth Organics USDA Vitamin E Liquid Drops 2 Month Supply | Bone and Joint Health | Cognitive Health for Adults and Kids | Sugar Free Vegan Non-GMO Gluten Free | 2 Ounces
- Price
- $20.01
- Rating
- 4.6/5
- Reviews
- 618
- Age
- 4y ago
Newest
by launch date
Global Healing Organic Vitamin E Liquid Drops 40 mg - Natural D-Alpha Tocopherol 15% -tocopherol - Vegan Liquid Vitamin E Oil Oral Supplement for Skin - Low Dose Liposomal Vitamin (2 Oz)
- Price
- $24.53
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Micro Ingredients Vitamin E 400IU 300 Softgels | Pure Vitamin E Oil Pills | Antioxidant Supplements for Skin Face Heart & Immune Health | Non-GMO Gluten Free*
- Price
- $16.18
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 1y ago

NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 809
- Age
- 1y ago

Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 3,656
- Age
- 1y ago

Seven Minerals Ultra Pure Vitamin E Oil for Skin Face Hair and Scars 4 Oz
- Price
- $20.81
- Rating
- 4.6/5
- Reviews
- 3,656
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
29 falling
Sellers
142
Est. top-5 brand share
52%
Top 20: 93%
Est. top-5 click share
37%
Top 20: 80%
Open market
41%
- NatureWise15%
- PURA D'OR11%
- MARYRUTH'S9%
- Solgar8%
- Micro Ingredients8%
- Pure Encapsulations7%
Demand
Organic Vitamin E search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Organic Vitamin E search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic vitamin e31K/yr
- organic vitamin e capsules9K/yr
- vitamin e organic10K/yr
- pure vitamin e capsules4K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Vitamin E
We read the reviews and the return reasons for every product selling here.
“Fishy smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Vitamin E questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









