organic vitamin e
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Price range
Great$7.40–$67.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Review moat
Bad5,449.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$77K$77K/yr · 55K searches
According to Flapen's Amazon United States niche tracking, organic vitamin e is a $77K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 57/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
organic vitamin e market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #164
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 5.9%
- Avg brand age
- 98 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
142
Top-5 brand share
52%
Top 20: 93%
Top-5 click share
37%
Top 20: 80%
Open market
41%
- NatureWise15%
- PURA D'OR11%
- MARYRUTH'S9%
- Solgar8%
- Micro Ingredients8%
- Pure Encapsulations7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.0% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.8×
Top organic vitamin e search terms
- organic vitamin e31K/yr
- organic vitamin e capsules9K/yr
- vitamin e organic10K/yr
- pure vitamin e capsules4K/yr
Top organic vitamin e products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURA DOR Vitamin E Oil Botanical Blend 4 fl oz
PURA D'OR$13.854.7★15,267 rev
MaryRuth Organics USDA Vitamin E Liquid Drops 2 Month Supply | Bone and Joint Health | Cognitive Health for Adults and Kids | Sugar Free Vegan Non-GMO Gluten Free | 2 Ounces
MARYRUTH'S$20.014.6★618 rev
NatureWise Vitamin E 400 IU Softgels (180mg DL-Alpha) - Dairy Gluten and Soy Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 2-Month Supply 60 Count
NatureWise$7.404.7★6,895 rev
Micro Ingredients Vitamin E 1000 IU (450 mg) Per Serving 240 Softgels | Daily Vitamin E Supplement | 4-Month Supply | Non-GMO Gluten Free
Micro Ingredients$23.654.7★3,786 rev
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
Pure Encapsulations$37.214.7★1,054 rev
Newest
by launch date
Global Healing Organic Vitamin E Liquid Drops 40 mg - Natural D-Alpha Tocopherol 15% -tocopherol - Vegan Liquid Vitamin E Oil Oral Supplement for Skin - Low Dose Liposomal Vitamin (2 Oz)
Global Healing Center$24.5366 rev
Micro Ingredients Vitamin E 400IU 300 Softgels | Pure Vitamin E Oil Pills | Antioxidant Supplements for Skin Face Heart & Immune Health | Non-GMO Gluten Free*
Micro Ingredients$16.18358 rev
NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count
NatureWise$13.90809 rev
Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
Seven Minerals$10.493,656 rev
Seven Minerals Ultra Pure Vitamin E Oil for Skin Face Hair and Scars 4 Oz
Seven Minerals$20.813,656 rev
Trending
90-day click momentumPure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 90 Softgel Capsules
Pure Encapsulations$37.214.7★
Pure Encapsulations Vitamin E (with Mixed Tocopherols) - Antioxidant Protection & Cellular Function* - Contains Mixed Tocopherols - Non-GMO - 180 Softgel Capsules
Pure Encapsulations$67.484.7★
NatureWise Vitamin E 1000 IU Softgels (450mg dL-Alpha) - Vegan Gluten-Free Soy-Free Non-GMO Antioxidant Dietary Supplement for Skin Heart Eye and Immune Health Support - 60-Day Supply 120 Count
NatureWise$13.904.8★
Seven Minerals Ultra Pure Vitamin E Oil - Full-Spectrum D-Alpha Tocopherol 1 Fl Oz - 100% Organic Vitamin E Oil for Skin Face Hair and Scars - Naturally Occurring = Not Synthetic
Seven Minerals$10.494.6★
MaryRuth Organics USDA Vitamin E Liquid Drops 2 Month Supply | Bone and Joint Health | Cognitive Health for Adults and Kids | Sugar Free Vegan Non-GMO Gluten Free | 2 Ounces
MARYRUTH'S$20.014.6★
What buyers say about organic vitamin e
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the oil seems great”
“Great vitamin”
“Best price”
“accurate description”
“Helps with dry skin”
“No Funky Odors To Speak Of”
“goes on smooth”
“Great for sensitive skin”
“Ease of use”
“Swallow”
What buyers complain about
“Fishy smell”
“Too Thick”
“Very greasy”
“Very sticky”
“Wrong kind of Vitamin E”
“they are small capsules”
“it's misleading”
“But this is not 100 percent vit e its very watery”
“Bottle leaks”
“can cause a severe allergic reaction”
Top return reasons
Common questions
- Is organic vitamin e profitable to sell on Amazon United States?
- The niche generates $77K/yr across 40 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the organic vitamin e niche?
- 29 brands and 142 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in organic vitamin e?
- Top complaints mined from reviews: Smell, Thickness, Oily/Greasy. The return rate is 0.3%.
- When does demand for organic vitamin e peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the organic vitamin e niche?
- Listings span $7.40–$67.48; the average listing price is $21.74 (sweet spot $15–$100). The average incumbent carries 5,450 reviews — the moat a new listing must climb.