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Organic Vitamin D

Fail

The top 5 brands take 100% of clicks, so Organic Vitamin D is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$479K/yr288K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
72%top-5 click share · 5 brands · 581 sellers

Flapen Score

Organic Vitamin D against its category

The dotted line is the Health & Household average. Past it, Organic Vitamin D is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Vitamin D market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Vitamin D 288K times last year and spent an estimated $479K. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $479K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
9.7%
Market size, estimated
$479Ka year
Peak month
February1.8× the quietest month
Top search term
naturewise vitamin d353K searches a year

02 · Price

A sale here is worth $17.12.

Listings sell for $17.12 on average, from $10.02 to $25.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $17.12 that is $34K to $43K a year per listing.

Average price
$17.12inside the $15 to $100 sweet spot
Price range
$10.02–$25.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$34K–$43K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Vitamin D. It carries 59,215 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#251in Vitamin D
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
59,215per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Organic Vitamin D products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

$0$48K$96K$144K$192K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

581

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • NatureWise46%
  • Garden of Life36%
  • Triquetra Health12%
  • Bronson5%
  • MARYRUTH'S1%

Demand

Organic Vitamin D search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Organic Vitamin D search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • naturewise vitamin d353K/yr
  • organic vitamin d49K/yr
  • garden of life vitamin d37K/yr
  • vitamin d organic21K/yr
  • organic vitamin d320K/yr
  • garden of life vitamin d313K/yr
  • nature wise d313K/yr
  • triquetra d3 k29K/yr
  • vitamin d3 organic11K/yr
  • organic d39K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Vitamin D

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Vitamin”
11%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste spoiled”
A buyer, on “Taste-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Vitamin D questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data