Is organic vitamin d profitable to sell on Amazon United States?

The niche generates $479K/yr across 14 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).

How competitive is the organic vitamin d niche?

5 brands and 581 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in organic vitamin d?

Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.

When does demand for organic vitamin d peak?

Demand peaks in Feb; the busiest month runs 1.8× the quietest.

What does it cost to enter the organic vitamin d niche?

Listings span $10.02–$25.60; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 59,215 reviews — the moat a new listing must climb.

organic vitamin d

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.12

avg listing price — sweet spot $15–$100

Price range

Good$10.02–$25.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$479K

$479K/yr · 288K searches

Growth

Okay+0.3%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad59,214.71

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, organic vitamin d is a $479K/yr Amazon United States market (288K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.

Data updated Aug 5, 2026 · scored weekly · How we score niches

organic vitamin d market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $514K–$685K; units × avg price
Conversion rate: 9.7%
Avg BSR: #251
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 90 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

581

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

NatureWise46%
Garden of Life36%
Triquetra Health12%
Bronson5%
MARYRUTH'S1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.8×

Open Trend

Top organic vitamin d search terms

naturewise vitamin d353K/yr -8.4%15.7% conv.
organic vitamin d49K/yr -11.3%4.2% conv.
garden of life vitamin d37K/yr -0.1%7.1% conv.
vitamin d organic21K/yr +1.1%4.2% conv.
organic vitamin d320K/yr +4.9%3.3% conv.
garden of life vitamin d313K/yr +15.0%6.5% conv.
nature wise d313K/yr -6.5%11.7% conv.
triquetra d3 k29K/yr +12.9%11.8% conv.
vitamin d3 organic11K/yr +30.4%2.4% conv.
organic d39K/yr +32.8%1.7% conv.

All search terms

Top organic vitamin d products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NatureWise Vitamin D3 5000IU Supplement Immune Support 360 Mini Softgels

NatureWise$13.604.7★195,696 rev

Garden of Life Vitamin D3 5000 IU Raw Whole Food Supplements with Chlorella Fruit Veggies & Probiotics for Bone & Immune Health 60 Vegetarian Capsules

Garden of Life$19.914.8★12,407 rev

NatureWise Vitamin D3 2000IU Supplement Immune Support 360 Mini Softgels

NatureWise$12.424.7★195,696 rev

Garden of Life Vitamin D Vitamin Code Raw D3 Vitamin D 2 000 IU Raw Whole Food D3 Supplements with Chlorella Fruit Veggies & Probiotics for Bone & Immune Health 120 Vegetarian Capsules

Garden of Life$25.604.8★4,825 rev

Bronson Vitamin D3 5000 IU Certified Organic Vitamin D Supplement Non-GMO USDA Certified 90 Tablets

Bronson$10.024.7★6,967 rev

Newest

by launch date

NatureWise Vitamin D3 10000IU Supplement Immune Support 30 Mini Softgels

NatureWise$11.28195,696 rev

1y ago

Organic Vitamin D3 5 000 IU - 100% Whole Food & Plant-Based Cholecalciferol Form 100% Vegan Vitamin D - Enhanced with Prebiotic & Superfood Complex Organic Vegan GMO & Gluten Free (60 Capsules)

Triquetra Health$18.781,896 rev

3y ago

Organic Plant D3 + K2 | 5000 iu D3 + 120 mcg K2 as All-Trans MK7 from MenaQ7 - 100% Whole Food Raw & Vegan | Enhanced Digestion with Prebiotic & Superfood Complex D3 from Organic Algae (60 Count)

Triquetra Health$23.472,344 rev

3y ago

Organic Plant D3 K2 vitamin 10000 iu - All-Trans MK7 from MenaQ7 (120 mcg K2) - 100% Organic & Plant-Based Sublingual D3 Drops 10 000 iu (Cholecalciferol) 100% Vegan - Supports Immunity Bone Brain

Triquetra Health$24.771,193 rev

4y ago

MARYRUTHS Megadose Vitamin D3 Drops Vitamin D 4000 IU Vegan 30 Servings

MARYRUTH'S$22.561,897 rev

4y ago

What buyers say about organic vitamin d

What buyers praise and complain about, mined from review topics.

What buyers love

Vitamin23%

“Excellent Vitamin D3 supplement”

Quality-Overall18%

“Excellent product”

Value For Money9%

“Good value for the money”

Advertised Vs Actual Product4%

“As Advertised”

Ease Of Chewing/Swallowing4%

“so easy ingestion”

Efficiency3%

“Effective”

Ingredients-Overall3%

“Clean ingredients”

Ease Of Use2%

“Easy to use”

Taste-Overall2%

“Easy to swallow no bad taste”

Dosage2%

“I like that the dosage is reasonable for regular use”

What buyers complain about

Taste-Overall11%

“Taste spoiled”

Vitamin11%

“vitamins taste bad”

Dosage8%

“Very high amount”

Size-Overall7%

“Its a tiny capsule”

Functionality-Overall5%

“Not working for me”

Side Effects4%

“Makes you sick”

Allergies3%

“It turns out I was highly allergic to almost all of the ingredients”

Quality-Overall3%

“Poor quality control”

Acid Regulator/Stomach Ache Relief2%

“I also was experiencing headaches - I rarely have had headaches in my life”

Value For Money2%

“my new pharmacy did not have great selections/prices for OTC items”

Top return reasons

Dosage18%

Value For Money14%

Flavor11%

Vitamin11%

Quality-Overall7%

Taste-Overall7%

Adhesion/Stickiness7%

Functionality-Overall7%

Ingredients-Overall4%

Strength4%

Common questions

Is organic vitamin d profitable to sell on Amazon United States?: The niche generates $479K/yr across 14 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (44/100).
How competitive is the organic vitamin d niche?: 5 brands and 581 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in organic vitamin d?: Top complaints mined from reviews: Taste-Overall, Vitamin, Dosage. The return rate is 0.0%.
When does demand for organic vitamin d peak?: Demand peaks in Feb; the busiest month runs 1.8× the quietest.
What does it cost to enter the organic vitamin d niche?: Listings span $10.02–$25.60; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 59,215 reviews — the moat a new listing must climb.