Is organic tumeric profitable to sell on Amazon United States?

The niche generates $87K/yr across 35 tracked products. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the organic tumeric niche?

28 brands and 671 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in organic tumeric?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Color. The return rate is 0.0%.

When does demand for organic tumeric peak?

Demand peaks in Feb–Jun–Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the organic tumeric niche?

Listings span $2.58–$37.57; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 12,629 reviews — the moat a new listing must climb.

organic tumeric

Worth a look

Shows low returns (0.0%), but a deep review moat (12,629 avg reviews) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$15.69

avg listing price — sweet spot $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good$2.58–$37.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 79K searches

Review moat

Bad12,629.43

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, organic tumeric is a $87K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb–Jun–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

organic tumeric market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $94K–$126K; units × avg price
Conversion rate: 7.0%
Avg BSR: #94
Page quality: 0%
Prime: 97%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 flat

Sellers

671

Top-5 brand share

62%

Top 20: 93%

Top-5 click share

49%

Top 20: 86%

Open market

33%

Organic Spice Resource24%
Simply Organic15%
365 by Whole Foods Market10%
Garden of Life6%
Fresh Produce (Brands May Vary)6%
NatureWise5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.0% search growth over the last 90 days.

Peak months: Feb, Jun, Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top organic tumeric search terms

organic tumeric27K/yr -1.4%10.8% conv.
turmeric organic21K/yr +2.1%6.1% conv.
curcuma organica9K/yr -26.8%3.8% conv.
curcuma natural5K/yr +36.3%0.7% conv.
gluten free turmeric4K/yr +78.8%0.6% conv.
turmeric small3K/yr +79.8%0.2% conv.
termic4K/yr -34.9%3.5% conv.
turmeric lead free3K/yr +8.8%2.5% conv.
tumeric organic3K/yr -11.5%15.8% conv.

All search terms

Top organic tumeric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Simply Organic Ground Turmeric Root 2.38 Oz

Simply Organic$5.064.8★4,783 rev

Organic Spice Resource Turmeric Root Powder 8 oz (226 g)

Organic Spice Resource$7.914.7★12,069 rev

365 by Whole Foods Market Organic Turmeric 1.41 oz

365 by Whole Foods Market$4.034.8★1,793 rev

Organic Turmeric Powder w/Curcumin | 35.27 Ounce / 2.2 LBS | USDA Organics and Non-GMO | Lab Tested for Heavy Metal and Purity | 100% Raw and Natural by OSR

Organic Spice Resource$14.824.7★4,645 rev

Organic Turmeric Root

Fresh Produce (Brands May Vary)$4.204.6★450 rev

Newest

by launch date

Fresh Turmeric Root - Grown in the USA -4 oz of Root premium quality for growing plants or kitchen use. Turmeric has a warm flavorful taste

COUNTRY CREEK ACRES GROWING IS IN OUR ROOTS$10.15184 rev

1y ago

Organic Turmeric Powder 5 Pounds | Rich in Active Curcumin | Pure Turmeric Supplement | Antioxidant Support for Joint & Immune Health | Non-GMO Vegan Friendly India Origin

Micro Ingredients$28.79662 rev

1y ago

Turmeric Curcumin with Black Pepper Drops - Organic Turmeric Supplement Drops 1 180mg - 2FL OZ 60 Servings (with Black Pepper Seed Ginger Rosemary and Sage) for Joint Support by Double Wood

Double Wood Supplements$9.941,136 rev

2y ago

Spice Profile Organic Turmeric Powder | 4 oz | Lab Tested

Spice Profile$6.96286 rev

2y ago

Organic Turmeric Powder w/Curcumin | 35.27 Ounce / 2.2 LBS | USDA Organics and Non-GMO | Lab Tested for Heavy Metal and Purity | 100% Raw and Natural by OSR

Organic Spice Resource$14.824,645 rev

5y ago

What buyers say about organic tumeric

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent Product”

Value For Money8%

“Great deal”

Taste-Overall7%

“Strong taste”

Inflammation6%

“Excellent for reducing inflammation”

Advertised Vs Actual Product5%

“As described”

Vegan/Organic5%

“Organic superfood”

Joint Pain5%

“Helps to relieve joint pain”

Freshness4%

“Arrived fresh”

Ingredients-Overall3%

“Love the clean ingredients”

Efficiency3%

“He said it was effective”

What buyers complain about

Taste-Overall6%

“Tastes like petroleum product”

Size-Overall5%

“Big”

Color4%

“Color off”

Value For Money4%

“Overpriced”

Quality-Overall4%

“Poor quality control”

Functionality-Overall4%

“Not effective”

Dosage4%

“Concerned about the dosage”

Stale/Rotten/Spoiled4%

“Dont buy not fresh”

Stain Resistance4%

“stain your skin”

Inflammation3%

“nothing seemed to help bring the inflammation down”

Top return reasons

Size-Overall31%

Value For Money8%

Feet Fit6%

Functionality-Overall6%

Dosage6%

Thin6%

Warmth5%

Length4%

Advertised Vs Actual Product3%

Vitamin2%

Common questions

Is organic tumeric profitable to sell on Amazon United States?: The niche generates $87K/yr across 35 tracked products. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the organic tumeric niche?: 28 brands and 671 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in organic tumeric?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Color. The return rate is 0.0%.
When does demand for organic tumeric peak?: Demand peaks in Feb–Jun–Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the organic tumeric niche?: Listings span $2.58–$37.57; the average listing price is $15.69 (sweet spot $15–$100). The average incumbent carries 12,629 reviews — the moat a new listing must climb.