Is organic tampons super plus profitable to sell on Amazon United States?

The niche generates $644K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the organic tampons super plus niche?

9 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in organic tampons super plus?

Top complaints mined from reviews: Leak-Proof, Absorbency, Ease Of Use. The return rate is 0.3%.

When does demand for organic tampons super plus peak?

Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.

What does it cost to enter the organic tampons super plus niche?

Listings span $7.34–$31.79; the average listing price is $19.36 (sweet spot $15–$100). The average incumbent carries 1,586 reviews — the moat a new listing must climb.

organic tampons super plus

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.36

avg listing price — sweet spot $15–$100

Price range

Good$7.34–$31.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$644K

$644K/yr · 205K searches

Growth

Good+22.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,585.83

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, organic tampons super plus is a $644K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

organic tampons super plus market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $581K–$774K; units × avg price
Conversion rate: 16.3%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 127 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

Cora50%
LOLA18%
This is L.18%
The Honey Pot Company5%
August4%
Rael2%
Open — no brand owns it (3 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Open Trend

Top organic tampons super plus search terms

organic tampons super33K/yr +3.4%10.4% conv.
cora super plus tampons17K/yr +49.0%20.0% conv.
organic tampons super plus18K/yr +30.9%11.6% conv.
organic super plus tampons14K/yr +53.0%10.4% conv.
cora tampons super plus12K/yr +51.9%17.4% conv.
organic super tampons15K/yr -1.6%14.3% conv.
super plus organic tampons11K/yr +36.5%10.3% conv.
cora super tampons9K/yr +9.9%22.8% conv.
cora tampons super8K/yr -0.8%23.6% conv.
super tampons organic8K/yr +1.7%16.9% conv.

All search terms

Top organic tampons super plus products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count

This is L.$13.774.8★197 rev

Cora Organic Cotton Tampons (36 Super Plus Tampons)

Cora$18.474.4★1,873 rev

Cora Organic Cotton Tampons (36 Super Tampons)

Cora$17.474.3★1,898 rev

LOLA Super Plus Tampons - 32 Count Plastic Applicator - Non-Toxic Leak Protection Tampons for Women - Clean Feminine Care

LOLA$17.804.5★1,956 rev

Cora Organic Cotton Tampons Multipack (18 Super 18 Super Plus Tampons)

Cora$18.184.1★1,007 rev

Newest

by launch date

August Organic Tampons - Easy-Glide Long Applicators - Super & Super+ - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic

August$18.6528 rev

2mo ago

L. Tampons Made with Organic Cotton Super/Super Plus Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 36 Count

This is L.$13.77197 rev

4mo ago

L. Tampons Made with Organic Cotton Regular/Super Absorbency Multipack Made Without Synthetic Pesticides Rayon or Fragrances Applicator Made Without BPA Leak-Stopping Design 18 Count

This is L.$7.34358 rev

4mo ago

August Super Tampons - Easy-Glide Long Applicators - 72-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic (3 Boxes of 24)

August$30.62205 rev

1y ago

August Super Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic

August$15.64205 rev

1y ago

What buyers say about organic tampons super plus

What buyers praise and complain about, mined from review topics.

What buyers love

Vegan/Organic20%

“Also, organic”

Quality-Overall11%

“the quality is consistent”

Absorbency7%

“Absorbency is great”

Comfort-Overall7%

“Extremely comfortable”

Ease Of Use5%

“Easy to use”

Ease Of Application4%

“Applicator is amazing”

Value For Money4%

“Great value”

Leak-Proof4%

“They also do not leak”

Size-Overall3%

“they fit comfortably”

Advertised Vs Actual Product3%

“works as advertised”

What buyers complain about

Leak-Proof9%

“still had leaks”

Absorbency8%

“Not Absorbent”

Ease Of Use8%

“hard to remove”

Value For Money7%

“Waste of money”

Quality-Overall5%

“Poor quality”

Functionality-Overall5%

“Not functioning like they should”

Comfort-Overall4%

“Not the most comfortable”

Grip4%

“its very difficult to grip the small bottom base”

Design-Overall4%

“This design is seriously flawed”

Vegan/Organic3%

“Only use organic for cycle”

Top return reasons

Size-Overall20%

Advertised Vs Actual Product14%

Functionality-Overall14%

Absorbency6%

Value For Money5%