Organic Tampons Light

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $391K a year.

Searches, last 12 months

137K

Growth, 90 days vs prior 90

+39.7%

Conversion, latest week

13.6%

Market size, estimated

$391Ka year

Peak month

July1.9× the quietest month

Top search term

august tampons62K searches a year

Listings sell for $20.99 on average, from $9.73 to $38.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $20.99 that is $21K to $26K a year per listing.

Average price

$20.99inside the $15 to $100 sweet spot

Price range

$9.73–$38.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$21K–$26K

Returns

0.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #55 within Feminine Care. It carries 1,082 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#55in Feminine Care

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

1,082per listing

Listings tracked

24

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

67 months