Is organic stevia profitable to sell on Amazon United States?

The niche generates $699K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (59/100).

How competitive is the organic stevia niche?

14 brands and 635 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in organic stevia?

Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.

When does demand for organic stevia peak?

Demand peaks in Jun–Jul; the busiest month runs 18.4× the quietest.

What does it cost to enter the organic stevia niche?

Listings span $3.94–$51.29; the average listing price is $17.44 (sweet spot $15–$100). The average incumbent carries 5,371 reviews — the moat a new listing must climb.

organic stevia

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.44

avg listing price — sweet spot $15–$100

Price range

Great$3.94–$51.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$699K

$699K/yr · 440K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad5,370.84

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, organic stevia is a $699K/yr Amazon United States market (440K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 59/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

organic stevia market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: $523K–$698K; units × avg price
Conversion rate: 9.1%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 83 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

635

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

14%

Viccoky25%
365 by Whole Foods Market20%
IN THE RAW15%
Micro Ingredients11%
Pyure8%
NOW Foods7%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 18.4×

Open Trend

Top organic stevia search terms

organic stevia101K/yr +18.4%7.3% conv.
stevia organic76K/yr -11.5%8.0% conv.
pure stevia59K/yr -4.6%5.3% conv.
pure stevia no additives40K/yr -1.1%5.0% conv.
organic stevia powder25K/yr -3.7%8.0% conv.
stevia extract21K/yr -2.2%6.7% conv.
pure stevia extract16K/yr -7.8%5.6% conv.
stevia extract powder12K/yr -9.8%6.8% conv.
stevia without additives9K/yr +42.0%2.5% conv.
pure stevia powder11K/yr +12.8%6.6% conv.

All search terms

Top organic stevia products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener

Viccoky$16.204.5★1,576 rev

365 by Whole Foods Market Organic Stevia Powdered ExtraCount 1 Ounce

365 by Whole Foods Market$6.754.5★1,890 rev

Micro Ingredients Pure Organic Stevia Powder 8 Ounces 1418 Serving Highest Grade Green Leaf Extract Reb-A Reduced Bitter Aftertaste 0 Calorie Natural Sweetener Sugar Alternative Keto Friendly

Micro Ingredients$28.434.4★6,961 rev

Stevia In The Raw Organic Stevia Sweetener Packets 300 Ct

IN THE RAW$20.584.6★3,925 rev

Pyure Organic Stevia Extract Powder 100% Pure Stevia Leaf Extract No Fillers Sugar-Free Keto Paleo Diabetic Friendly Zero Calorie 300x Sweeter Than Sugar 1 000 Servings USDA Organic

Pyure$10.704.3★5,711 rev

Newest

by launch date

7 oz Pure Stevia Extract Powder Highly Concentrated Stevia Powder Sweetener Zero Calorie No Additives Natural Sugar Alternative for Drinks Baking & Desserts Includes Measuring Scoop

HJUOOKD$15.5453 rev

6mo ago

Stevia In The Raw Organic Stevia Sweetener Packets 1 000 Ct

IN THE RAW$36.993,925 rev

1y ago

Viccoky Organic Stevia Powder 6oz (171g) Stevia Extract Powder Sugar-Free & 0 Calories Sugar Substitute Natural Sweetener

Viccoky$16.201,576 rev

1y ago

Viccoky Organic Stevia Powder 3oz (86g) Pure Stevia Extract Powder Sugar-Free & 0 Calories No Additives Sugar Substitute Natural Sweetener

Viccoky$13.671,576 rev

1y ago

CCnature Pure Stevia Extract Powder without Erythritol 5.2oz(148g) - Highly Concentrated Stevia Powder Sweetener Zero Calorie No Artificial Natural Sugar Alternative

CCnature$17.90428 rev

1y ago

What buyers say about organic stevia

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness19%

“it provides a clean sweetness”

Taste-Overall14%

“no weird taste”

Artificial Sweeteners13%

“Great sweetener”

Quality-Overall10%

“Great quality, and one bag lasts a long time”

Value For Money8%

“Good Value”

Vegan/Organic5%

“I love that its organic and clean”

Solubility3%

“It mixes well”

Ease Of Use2%

“easy to open”

Ingredients-Overall2%

“clean ingredients”

Flavor2%

“Amazing flavor”

What buyers complain about

Taste-Overall14%

“Not so tasty”

Artificial Sweeteners13%

“Bad sugar substitute”

Sweetness12%

“Lacks Sweetness”

Bitter6%

“Very bitter”

Advertised Vs Actual Product5%

“Misleading description”

Quality-Overall5%

“Poor Quality”

Value For Money5%

“But pricey”

Ingredients-Overall3%

“in the stores Stevia is always mixed with another ingredient”

Ease Of Use2%

“Cant control anything”

Size-Overall2%

“Tiny packets”

Top return reasons

Taste-Overall26%

Artificial Sweeteners12%

Ingredients-Overall9%

Sweetness8%

Bitter8%

Value For Money7%

Advertised Vs Actual Product6%

Size-Overall6%

Functionality-Overall3%

Chunk/Clump/Collection2%

Common questions

Is organic stevia profitable to sell on Amazon United States?: The niche generates $699K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (59/100).
How competitive is the organic stevia niche?: 14 brands and 635 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in organic stevia?: Top complaints mined from reviews: Taste-Overall, Artificial Sweeteners, Sweetness. The return rate is 0.0%.
When does demand for organic stevia peak?: Demand peaks in Jun–Jul; the busiest month runs 18.4× the quietest.
What does it cost to enter the organic stevia niche?: Listings span $3.94–$51.29; the average listing price is $17.44 (sweet spot $15–$100). The average incumbent carries 5,371 reviews — the moat a new listing must climb.

organic stevia

organic stevia market data

Competition & brand share

Demand & seasonality

Top organic stevia search terms

Top organic stevia products on Amazon

Top sellers

Newest

Trending

What buyers say about organic stevia

What buyers love

What buyers complain about

Top return reasons

Common questions

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