Organic Sleep Mask
MaybeProducts sell for $21.53 on average, inside the sweet spot. But shoppers spend an estimated $61K a year here, so Organic Sleep Mask is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $61K/yr51K searches / yr
- 90-day growth
- +19.2%search demand this quarter
- Competition
- 41%top-5 click share · 26 brands · 533 sellers
Flapen Score
Organic Sleep Mask against its category
The dotted line is the Health & Household average. Past it, Organic Sleep Mask is stronger. Inside it, weaker.
Market
The Organic Sleep Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Sleep Mask 51K times last year and spent an estimated $61K. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +19.2%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $61Ka year
- Top search term
- organic sleep mask12K searches a year
02 · Price
A sale here is worth $21.53.
Listings sell for $21.53 on average, from $6.20 to $47.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.
- Average price
- $21.53inside the $15 to $100 sweet spot
- Price range
- $6.20–$47.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #400 within Sleep & Snoring. It carries 12,198 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #400in Sleep & Snoring
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 12,198per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Organic Sleep Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silk Eye Mask for Sleeping - Soft Breathable Organic Natural Mulberry Silk Fabric Blackout Sleep Mask with Adjustable Straps No Pressure Eye Mask for Travel Essentials Gifts (Navy Blue)
- Price
- $10.02
- Rating
- 4.6/5
- Reviews
- 1,485
- Age
- 3y ago

Dream Essentials Natura Organic Cotton Sleep Mask | Midnight Black | Eye Mask for Sleeping Light Blocking Soft Sleep Eye Cover with Eco Wool Padding | Made in USA Travel Accessories
- Price
- $24.79
- Rating
- 4.1/5
- Reviews
- 148
- Age
- 11y ago

100% Pure Linen Sleep Mask Blackout Eye Mask for Sleeping Eye Cover with Adjustable Strap - Organic Cotton Core Linen Eyes Mask Breathable for Travel - Gift for Women Men (raw Hemp Color)
- Price
- $31.67
- Rating
- 3.9/5
- Reviews
- 48
- Age
- 2y ago

Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)
- Price
- $14.82
- Rating
- 4.7/5
- Reviews
- 3,246
- Age
- 8y ago

ALASKA BEAR 3 Pack Sleep Eye Masks Organic Cotton Cool Bamboo
- Price
- $28.57
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 5y ago
Trending
estimated 90-day click momentum
Funnysoft 4 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
- Price
- $27.43
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago

Funnysoft 2 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
- Price
- $18.87
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 2mo ago

Glow People Silk Sleep Mask 100% Mulberry Silk Eye Mask for Sleeping Total Blackout Cloud-Soft and Adjustable for Beauty Sleep and Travel - Red Tiger
- Price
- $47.80
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 7mo ago

MyHalos Sleep Mask 3D Blackout Eye Mask for Women & Men Side Sleepers Zero Pressure Memory Foam Eyelash Friendly Breathable Award-Winning Sleep Aid for Travel (Black 1 Count (Pack of 1)
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 21,727
- Age
- 4y ago
![SUNDAYSILKS Exclusive Mulberry Silk Sleep Mask | Soft Eye Covers Blackout Sleeping Mask for Women & Men | Silk Eye Mask for Sleep Travel and Relaxation | Antifaz para Dormir [Nude Champagne]](https://m.media-amazon.com/images/I/41yR-RH-91L.jpg)
SUNDAYSILKS Exclusive Mulberry Silk Sleep Mask | Soft Eye Covers Blackout Sleeping Mask for Women & Men | Silk Eye Mask for Sleep Travel and Relaxation | Antifaz para Dormir [Nude Champagne]
- Price
- $32.45
- Rating
- 4.5/5
- Reviews
- 825
- Age
- 5y ago
Newest
by launch date
Funnysoft 2 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
- Price
- $18.87
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 2mo ago

Funnysoft 4 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
- Price
- $27.43
- Rating
- 3.2/5
- Reviews
- 6
- Age
- 5mo ago

Glow People Silk Sleep Mask 100% Mulberry Silk Eye Mask for Sleeping Total Blackout Cloud-Soft and Adjustable for Beauty Sleep and Travel - Red Tiger
- Price
- $47.80
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 7mo ago

Eye Masks for Sleep Beige Organic Cotton Sleep Mask Lightweight Elastic Eye Mask for Men Women Sleeping Traveling
- Price
- $6.20
- Rating
- 3.8/5
- Reviews
- 19
- Age
- 1y ago

ALASKA BEAR Wraparound Style Organic Cotton Eye Mask with Padded Nose Big Wide Headband and Large Coverage Ear Muff Sleeping Mask with Bottom Flap for Full Blackout Dark Grey
- Price
- $28.93
- Rating
- 4.6/5
- Reviews
- 5,520
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 rising
Sellers
533
Est. top-5 brand share
64%
Top 20: 97%
Est. top-5 click share
41%
Top 20: 87%
Open market
32%
- ALASKA BEAR22%
- BLSSNZ16%
- Dream Essentials12%
- Hicoolfun8%
- Mavogel7%
- Funnysoft4%
Search terms
Top Organic Sleep Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- organic sleep mask12K/yr
- organic cotton sleep mask9K/yr
- organic eye mask8K/yr
- organic cotton eye mask6K/yr
- organic cotton eye mask for sleeping5K/yr
- organic cotton eye cover3K/yr
- linen sleep mask4K/yr
- organic eye mask for sleeping3K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Sleep Mask
We read the reviews and the return reasons for every product selling here.
“irritated my sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Sleep Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









