Is organic protein powder unflavored profitable to sell on Amazon United States?

The niche generates $70K/yr across 5 tracked products. 90-day search growth is +19.7%. Flapen's verdict: Skip it (42/100).

How competitive is the organic protein powder unflavored niche?

3 brands and 575 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in organic protein powder unflavored?

Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.

What does it cost to enter the organic protein powder unflavored niche?

Listings span $22.91–$44.40; the average listing price is $30.54 (sweet spot $15–$100). The average incumbent carries 18,072 reviews — the moat a new listing must climb.

organic protein powder unflavored

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.54

avg listing price — sweet spot $15–$100

Price range

Incredible$22.91–$44.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+19.7%

90-day search growth — must beat 0% to launch

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 81K searches

Review moat

Bad18,072.2

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, organic protein powder unflavored is a $70K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

organic protein powder unflavored market data

Units sold / yr: 4K–5K; avg 1,500–2,000/product
Revenue / yr: $122K–$153K; units × avg price
Conversion rate: 2.8%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

575

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Orgain88%
Garden of Life8%
NAKED4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 17 weeks — +19.7% search growth over the last 90 days.

Open Trend

Top organic protein powder unflavored search terms

organic protein powder unflavored10K/yr +13.3%3.2% conv.
orgain unflavored protein powder8K/yr +11.2%10.7% conv.
organic unflavored protein powder7K/yr +8.1%1.7% conv.
orgain organic protein powder unflavored6K/yr +28.8%13.6% conv.
unflavored organic protein powder5K/yr +18.0%1.7% conv.
plant based unflavored protein powder5K/yr +14.3%1.2% conv.
organic vegan protein powder unflavored4K/yr +27.3%0.5% conv.
flavorless protein powder plant based4K/yr +37.8%1.0% conv.
organic protein powder no flavor4K/yr +36.7%1.0% conv.
unsweetened organic protein powder4K/yr +34.7%0.2% conv.

All search terms

Top organic protein powder unflavored products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb

Orgain$25.784.3★7,715 rev

Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings

Garden of Life$32.374.1★7,135 rev

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$27.224.5★61,842 rev

NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives

NAKED$44.404.3★10,286 rev

Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)

Orgain$22.914.2★3,383 rev

Newest

by launch date

NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives

NAKED$44.4010,286 rev

2y ago

Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)

Orgain$22.913,383 rev

6y ago

Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb

Orgain$25.787,715 rev

10y ago

Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)

Orgain$27.2261,842 rev

12y ago

Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings

Garden of Life$32.377,135 rev

16y ago

What buyers say about organic protein powder unflavored

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content19%

“Excellent protein supplement”

Taste-Overall18%

“No odd taste”

Flavor9%

“Good flavor”

Quality-Overall8%

“Good quality, simple ingredients”

Vegan/Organic6%

“Organic Natural Flavors”

Ingredients-Overall3%

“Love the ingredients”

Solubility3%

“It mixes well”

Blend/Ratio3%

“Blends smooth & creamy”

Value For Money3%

“Best price”

Sweetness2%

“Very sweet”

What buyers complain about

Taste-Overall26%

“Gross taste”

Flavor8%

“Horrific flavor”

Nutritional Content6%

“doesnt even have lots of protein”

Solubility6%

“Doesn't dissolve well”

Sweetness4%

“TOO SWEET”

Texture/Consistency-Overall4%

“Texture is grainy”

Value For Money4%

“So expensive”

Artificial Sweeteners2%

“Very chalky and artificial sweetener tasting”

Dilute/Watery2%

“doesnt mix in water at all”

Ingredients-Overall2%

“Changed ingredients”

Common questions

Is organic protein powder unflavored profitable to sell on Amazon United States?: The niche generates $70K/yr across 5 tracked products. 90-day search growth is +19.7%. Flapen's verdict: Skip it (42/100).
How competitive is the organic protein powder unflavored niche?: 3 brands and 575 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in organic protein powder unflavored?: Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
What does it cost to enter the organic protein powder unflavored niche?: Listings span $22.91–$44.40; the average listing price is $30.54 (sweet spot $15–$100). The average incumbent carries 18,072 reviews — the moat a new listing must climb.