organic probiotics
Worth a lookShows low returns (0.0%), but a deep review moat (18,808 avg reviews) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$30.42avg listing price — sweet spot $15–$100
Price range
Great$14.29–$57.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$191K$191K/yr · 80K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Bad18,807.63avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, organic probiotics is a $191K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
organic probiotics market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $183K–$243K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
618
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 95%
Open market
15%
- Ora Organic51%
- Garden of Life11%
- Physician's CHOICE8%
- Wholesome Wellness7%
- MARYRUTH'S6%
- Ascuoli3%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +4.5% search growth over the last 90 days.Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.2×
Top organic probiotics search terms
- organic probiotics24K/yr
- trust your gut25K/yr
- organic probiotic14K/yr
- organic probiotics for men7K/yr
- ora probiotic4K/yr
- ora organic probiotic3K/yr
- trust your gut probiotics2K/yr
Top organic probiotics products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ora Organic Vegan Probiotic and Prebiotic Capsules | 16 Billion Probiotics + Organic Prebiotics Dairy-Free Gluten-Free for Sensitive Stomachs- 1 Month Supply (60 Capsules)
Ora Organic$36.264.4★2,626 rev
Ora Organic Probiotics with Prebiotics - 52 Billion CFU 11 Clinically Studied Strains for Digestive Health Trust Your Gut Gluten Free 60 Capsules
Ora Organic$44.404.4★274 rev
Wholesome Wellness Organic Raw Probiotics 100 Billion CFU Dr Formulated for Women and Men Digestive Enzymes and Lactase to Support Lactose Digestion
Wholesome Wellness$23.074.5★25,814 rev
Ora Organic Prebiotic and Probiotic Powder Supplement - 20 Billion Probiotics 7 Strains for Best Prebiotic Powder Non-GMO Probiotics for Women Men & Kids - Apple Raspberry Flavor 30 Servings
Ora Organic$42.714.4★2,120 rev
Physicians CHOICE Probiotics 60 Billion CFU - 10 Strains + Organic Prebiotics - Immune Digestive & Gut Health - Supports Occasional Constipation Diarrhea Gas & Bloating - for Women & Men - 30ct
Physician's CHOICE$23.284.6★143,751 rev
Newest
by launch date
Vital Planet - Organic Flora Probiotics for Women Womens Daily Shelf Stable Probiotic 30 Billion CFU 60 Diverse Strains Prebiotic Organic Mushroom Blend Immune and Digestive Health 30 Capsules
Vital Planet$32.864 rev
Bears with Benefits Apple Cider Vinegar Gummies Metabolism & Detox Support with Vitamins B6 B12 Iodine & Folic Acid Vegan. Balanced Gut (60 Gummies)
Bears with Benefits$38.5987 rev
Trust Your Gut Organic Ground Coffee Enema for Detox and Gut Health Mold Free Colon Cleanse Gerson Enema Coffee Women and Men 40 Enemas per Bag - 1lb
Trust Your Gut$29.4666 rev
Metagenics UltraFlora Balance Probiotic - Shelf-Stable Daily Gut Health Supplement for Digestive & Immune Support* - Non-GMO & Gluten-Free - 30 Capsules
Metagenics$24.272,051 rev
Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)
Seed$57.157,489 rev
Trending
90-day click momentumBears with Benefits Apple Cider Vinegar Gummies Metabolism & Detox Support with Vitamins B6 B12 Iodine & Folic Acid Vegan. Balanced Gut (60 Gummies)
Bears with Benefits$38.593.9★
Vital Planet - Organic Flora Probiotics for Women Womens Daily Shelf Stable Probiotic 30 Billion CFU 60 Diverse Strains Prebiotic Organic Mushroom Blend Immune and Digestive Health 30 Capsules
Vital Planet$32.865.0★
Ora Organic Probiotics with Prebiotics - 52 Billion CFU 11 Clinically Studied Strains for Digestive Health Trust Your Gut Gluten Free 60 Capsules
Ora Organic$44.404.4★
Seed DS-01 Daily Synbiotic - Prebiotic and Probiotic for Women & Men - Digestive Health Gut Health Immune Support Bloating & Constipation Relief - Vegan & Shelf-Stable - 30-Day Starter (60ct)
Seed$57.154.4★
NOW Foods Supplements Probiotic-10 25 Billion with 10 Probiotic Strains Dairy Soy and Gluten Free Strain Verified 50 Veg Capsules
NOW Foods$14.294.6★
What buyers say about organic probiotics
What buyers praise and complain about, mined from review topics.What buyers love
“Great product and having been using this for over a year”
“Good nutrition”
“Excellent for digestive health”
“Works Well”
“Great deal”
“No more bloating”
“Arrived as described”
“Easy to Take”
“Ease of swallow”
“No wild side effects”
What buyers complain about
“Really expensive”
“Didn't work for me”
“Terrible reflux”
“Caused so much bloating”
“Too Many Side Effects”
“Tastes like poison”
“Misrepresented number of capsules in the bottle”
“Severe allergic reaction”
“quality control issues”
“Nearly ZERO nutritive value”
Top return reasons
Common questions
- Is organic probiotics profitable to sell on Amazon United States?
- The niche generates $191K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the organic probiotics niche?
- 15 brands and 618 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in organic probiotics?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Regulates Digestion. The return rate is 0.0%.
- When does demand for organic probiotics peak?
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the organic probiotics niche?
- Listings span $14.29–$57.15; the average listing price is $30.42 (sweet spot $15–$100). The average incumbent carries 18,808 reviews — the moat a new listing must climb.