Is organic mullein profitable to sell on Amazon United States?

The niche generates $773K/yr across 10 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the organic mullein niche?

8 brands and 55 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in organic mullein?

Top complaints mined from reviews: Functionality-Overall, Cough Relief, Taste-Overall. The return rate is 0.0%.

When does demand for organic mullein peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.6× the quietest.

What does it cost to enter the organic mullein niche?

Listings span $19.90–$50.40; the average listing price is $31.74 (sweet spot $15–$100). The average incumbent carries 3,102 reviews — the moat a new listing must climb.

organic mullein

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.74

avg listing price — sweet spot $15–$100

Price range

Incredible$19.90–$50.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$773K

$773K/yr · 212K searches

Review moat

Okay3,101.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, organic mullein is a $773K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

organic mullein market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $476K–$635K; units × avg price
Conversion rate: 11.5%
Avg BSR: #1,152
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

RESPICLEAR34%
NUTRAHARMONY32%
KBKTWOLT11%
Respiclear Nature9%
BULGOIRE4%
Fidus3%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -21.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Open Trend

Top organic mullein search terms

respiclear59K/yr -29.2%6.5% conv.
wild mullein drops for lungs30K/yr -0.2%9.0% conv.
respiclear wild mullein leaf extract33K/yr -38.8%6.6% conv.
wild mullein leaf extract for lungs6K/yr +200.3%7.9% conv.
wild mullein13K/yr -5.9%7.2% conv.
respiclear wild mullein drops for lungs11K/yr +17.6%8.5% conv.
respiclear for lungs14K/yr -48.2%3.6% conv.
respiclear wild mullein10K/yr -20.7%4.7% conv.
wild mullein leaf extract7K/yr -62.8%7.1% conv.
respi clear6K/yr -28.8%6.9% conv.

All search terms

Top organic mullein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RESPICLEAR All-Natural Mullein Drops with Ginger & Lemon for Lung Cleanse and Detox Mullein Leaf Extract for Respiratory Lung Health & Detox for Smokers 2 Fl oz

RESPICLEAR$50.404.0★413 rev

Mullein Drops for Lungs - USDA Organic Liquid - Mullein Leaf Extract Supplement - for Women & Men - Lung & Bronchial Cleanse for Smokers - Respiratory Health Support - As Tincture Tea Pills - 4 oz

NUTRAHARMONY$28.854.5★7,618 rev

Wild Mullein Drops for Lungs - with Ginger & Lemon for Cleanse and Detox Mullein Leaf Extract for Respiratory Support Natural Herbal Supplement - 2 oz (1)

KBKTWOLT$34.544.3★38 rev

Respiclear Nature Wild Mullein Leaf Extract

Respiclear Nature$38.153.5★17 rev

Mullein Lung Detox - Mullein Leaf 10:1 Extract - Marshmallow Root | Echinacea | Oregano | Quercetin | NAC - 15-in-1 Lung Support & Cleanse for Smokers Supplement - for Women & Men - 60 Vegan Capsules

NUTRAHARMONY$19.904.5★3,033 rev

Newest

by launch date

Respiclear Nature Wild Mullein Leaf Extract

Respiclear Nature$38.1517 rev

1mo ago

BULGOIRE Wild Mullein Drops for Lungs Organic Liquid Wild Mullein Leaf Extract Drops for Women & Men 60ml (Pack of 1)

BULGOIRE$32.546 rev

3mo ago

Pulmoria Wild Mullein Lung Drops Herbal Respiratory Support with Cordyceps Bromelain Ginger & Lemon Peel Liquid Mullein Extract for Clear Breathing & Lung Wellness Vegan Non-GMO 2 Fl Oz

Bare Basics$29.8117 rev

3mo ago

Wild Mullein Drops for Lungs - with Ginger & Lemon for Cleanse and Detox Mullein Leaf Extract for Respiratory Support Natural Herbal Supplement - 2 oz (1)

KBKTWOLT$34.5438 rev

6mo ago

Mullein Drops for Lungs 120 Servings - Mullein Leaf with 7 Herbs Echinacea Oregano Ginger Elderberry Marshmallow Root & Thyme - Lung Detox for Smokers - Respiratory Immune & Lymphatic Drainage

Fidus$21.271,149 rev

1y ago

What buyers say about organic mullein

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief21%

“Stops cough”

Quality-Overall13%

“This tincture is of high quality”

Breathability11%

“breath better”

Efficiency9%

“Works well”

Taste-Overall5%

“tastes different to each person who tries it”

Advertised Vs Actual Product5%

“Arrived as described”

Value For Money3%

“Good deal”

Ease Of Use2%

“Easy to use”

Cold Relief2%

“It has helped us a lot with the flu season”

Regulates Digestion2%

“Helping with my congestion”

What buyers complain about

Functionality-Overall18%

“Not effective”

Cough Relief12%

“Didn't seem to help cough much”

Taste-Overall7%

“No real taste”

Breathability6%

“Made Breathing Worse”

Value For Money6%

“Little pricey”

Side Effects3%

“I then developed bad headaches”

Advertised Vs Actual Product3%

“Not all it says it is”

Dosage2%

“Very low concentration: 250 mg per serving (vs 1200 mg per serving I normally use).”

Allergies2%

“Made me so sick”

Quality-Overall2%

“Inconsistent”

Top return reasons

Functionality-Overall36%

Ingredients-Overall32%

Advertised Vs Actual Product9%

Blood Pressure9%

Instructions/User Manual/Troubleshooting9%

Cough Relief5%

Common questions

Is organic mullein profitable to sell on Amazon United States?: The niche generates $773K/yr across 10 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the organic mullein niche?: 8 brands and 55 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in organic mullein?: Top complaints mined from reviews: Functionality-Overall, Cough Relief, Taste-Overall. The return rate is 0.0%.
When does demand for organic mullein peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.6× the quietest.
What does it cost to enter the organic mullein niche?: Listings span $19.90–$50.40; the average listing price is $31.74 (sweet spot $15–$100). The average incumbent carries 3,102 reviews — the moat a new listing must climb.