Organic Melatonin
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Organic Melatonin is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $749K/yr192K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 67%top-5 click share · 4 brands · 23 sellers
Flapen Score
Organic Melatonin against its category
The dotted line is the Health & Household average. Past it, Organic Melatonin is stronger. Inside it, weaker.
Market
The Organic Melatonin market on Amazon at a glance
Shoppers on Amazon United States searched for Organic Melatonin 192K times last year and spent an estimated $749K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 15.8% of those searches ended in a purchase.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $749K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 15.8%
- Market size, estimated
- $749Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- thorne melatonin29K searches a year
02 · Price
A sale here is worth $24.59.
Listings sell for $24.59 on average, from $8.46 to $63.34. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $24.59 that is $31K to $37K a year per listing.
- Average price
- $24.59inside the $15 to $100 sweet spot
- Price range
- $8.46–$63.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $31K–$37K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #400 within Sleep & Snoring. It carries 1,449 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #400in Sleep & Snoring
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 1,449per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Organic Melatonin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
THORNE - Melaton-3-3 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $15.57
- Rating
- 4.4/5
- Reviews
- 1,074
- Age
- 24y ago

Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 180 Capsules
- Price
- $37.39
- Rating
- 4.6/5
- Reviews
- 2,281
- Age
- 18y ago

Pure Encapsulations Melatonin-SR - Extended Release Melatonin - Supports Restful Sleep* - Sleep Supplement - Gluten Free & Vegan - 60 Capsules
- Price
- $18.82
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 9y ago

THORNE - Melaton-5-5 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $20.92
- Rating
- 4.4/5
- Reviews
- 869
- Age
- 18y ago

Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 180 Capsules
- Price
- $30.26
- Rating
- 4.6/5
- Reviews
- 1,202
- Age
- 18y ago
Trending
estimated 90-day click momentum
THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
- Price
- $51.11
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 7mo ago

Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 180 Capsules
- Price
- $30.26
- Rating
- 4.6/5
- Reviews
- 1,202
- Age
- 18y ago

Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 60 Capsules
- Price
- $12.21
- Rating
- 4.6/5
- Reviews
- 1,202
- Age
- 18y ago

Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 60 Capsules
- Price
- $15.00
- Rating
- 4.6/5
- Reviews
- 2,281
- Age
- 18y ago

THORNE - Melaton-3-3 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Capsules
- Price
- $15.57
- Rating
- 4.4/5
- Reviews
- 1,074
- Age
- 24y ago
Newest
by launch date
THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
- Price
- $51.11
- Rating
- 3.8/5
- Reviews
- 81
- Age
- 7mo ago

NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules
- Price
- $20.54
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago

Pure Encapsulations Melatonin-SR - Extended Release Melatonin - Supports Restful Sleep* - Sleep Supplement - Gluten Free & Vegan - 30 Capsules
- Price
- $10.86
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 3y ago

Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 30 Capsules
- Price
- $11.13
- Rating
- 4.6/5
- Reviews
- 2,281
- Age
- 3y ago

MARYRUTHS Melatonin 5mg Sleep Gummy with L-Theanine | Lemon Balm | Vitamin B6 | Sugar-Free | Relaxation | Vegan | Non-GMO | Gluten Free | 60 Count
- Price
- $17.84
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- Pure Encapsulations55%
- THORNE35%
- NOW Foods9%
- MARYRUTH'S1%
Demand
Organic Melatonin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.9×
Search terms
Top Organic Melatonin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thorne melatonin29K/yr
- pure encapsulations melatonin23K/yr
- organic melatonin27K/yr
- pure melatonin22K/yr
- now melatonin14K/yr
- melatonin organic12K/yr
- thorne melatonin 3mg8K/yr
- pure melatonin 3mg8K/yr
- melatonin pure encapsulations7K/yr
- melatonin thorne6K/yr
Reviews and returns
What reviews say buyers love and hate about Organic Melatonin
We read the reviews and the return reasons for every product selling here.
“No sleep”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Organic Melatonin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









