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Organic Massage Oil

Fail

Demand is soft, at -14.6% this quarter, so Organic Massage Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$77K/yr40K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
59%top-5 click share · 16 brands · 35 sellers

Flapen Score

Organic Massage Oil against its category

The dotted line is the Health & Household average. Past it, Organic Massage Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Massage Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Massage Oil 40K times last year and spent an estimated $77K. The top 5 brands take 79% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
8.0%
Market size, estimated
$77Ka year
Peak month
February1.7× the quietest month
Top search term
organic massage oil19K searches a year

02 · Price

A sale here is worth $24.30.

Listings sell for $24.30 on average, from $9.68 to $98.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.30 that is $2K to $6K a year per listing.

Average price
$24.30inside the $15 to $100 sweet spot
Price range
$9.68–$98.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #799 within Massage Oils. It carries 8,979 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#799in Massage Oils
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
8,979per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Organic Massage Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

35

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

59%

Top 20: 92%

Open market

17%

  • Brand 132%
  • Brand 219%
  • Brand 318%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (10 brands, 17%)

Demand

Organic Massage Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Organic Massage Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic massage oil19K/yr
  • organic massage oil for massage therapy14K/yr
  • massage oil organic5K/yr
  • organic massage oils for date night2K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Massage Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.7%of orders come back
“Fishy smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Organic Massage Oil questions

Answered from the same tracked data.