organic lavender essential oil
Worth a lookShows searches that convert (13.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Great$6.54–$42.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Market size
Good$308K$308K/yr · 168K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,514.73avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, organic lavender essential oil is a $308K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Nov. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
organic lavender essential oil market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $269K–$336K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
27
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
16%
- Plant Therapy31%
- Cliganic15%
- Majestic Pure13%
- SVA ORGANICS11%
- Carno Calm8%
- Nexon Botanics6%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +9.2% search growth over the last 90 days.Peak months: Sep, Nov · busiest ÷ quietest = 9.7×
Top organic lavender essential oil search terms
- organic lavender essential oil64K/yr
- lavender essential oil organic27K/yr
- plant therapy lavender essential oil22K/yr
- organic lavender oil21K/yr
- lavender oil organic8K/yr
- plant therapy lavender6K/yr
- organic lavender essential oil pure5K/yr
- organic lavender oil for skin4K/yr
- lavender essential oil pure organic3K/yr
- lavender organic essential oil3K/yr
Top organic lavender essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Lavender Essential Oil Lavender Oil 4 Fl Oz
Majestic Pure$9.654.5★38,633 rev
Plant Therapy Lavender Essential Oil 100% Pure Undiluted Therapeutic Grade Aromatherapy Diffuser for Relaxation and Body Care Healthy Skin and Hair 10 mL (1/3 oz)
Plant Therapy$8.994.5★25,417 rev
Cliganic Organic Lavender Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser | Non-GMO Verified
Cliganic$8.894.5★7,077 rev
SVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper
SVA ORGANICS$11.214.6★4,846 rev
Carno Calm Lavender Essential Oil Pure | USDA Organic Lavender Oil for Skin Diffuser Aromatherapy & Hair Massage & DIY Uses | 1.7 fl oz
Carno Calm$9.614.5★4,023 rev
Newest
by launch dateSVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper
SVA ORGANICS$11.214,846 rev
Handcraft Blends Organic Lavender Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy
Handcraft Blends$11.22175 rev
Carno Calm Lavender Essential Oil Pure | USDA Organic Lavender Oil for Skin Diffuser Aromatherapy & Hair Massage & DIY Uses | 1.7 fl oz
Carno Calm$9.614,023 rev
Premium USDA Organic Lavender Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser 10ml
VERYTOV$12.1346 rev
Handcraft Blends Lavender Essential Oil Huge 4 Fl Oz Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.5725,154 rev
Trending
90-day click momentumSVA Lavender Essential Oil Organic 2 Fl Oz 100% Natural Organic Lavender Oil - for Diffuser Hair Face Skin Care Aromatherapy Scalp and Body Massage Soap and Candle Making - with Dropper
SVA ORGANICS$11.214.6★
Plant Therapy Organic Lavender Essential Oil 100% Pure USDA Certified Organic Undiluted Natural Aromatherapy Therapeutic Grade 100 mL (3.3 oz)
Plant Therapy$42.054.6★
Carno Calm Lavender Essential Oil Pure | USDA Organic Lavender Oil for Skin Diffuser Aromatherapy & Hair Massage & DIY Uses | 1.7 fl oz
Carno Calm$9.614.5★
Premium USDA Organic Lavender Essential Oil - 100% Pure Natural Undiluted for Aromatherapy Diffuser 10ml
VERYTOV$12.134.8★
Cliganic Organic Lavender Essential Oil - 100% Pure Natural for Aromatherapy Diffuser | Non-GMO Verified
Cliganic$25.734.6★
What buyers say about organic lavender essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Lavender scent”
“Great product as expected”
“Great value”
“As advertised”
“Good size”
“Organic”
“effective for my purposes”
“Very easy to use”
“has so many uses”
“It's clean ingredients with no extras plus a good size for what you're paying”
What buyers complain about
“Awful smell”
“Extremely watery”
“Horrible quality”
“It is greasy”
“Weak”
“Very Misleading”
“It's small”
“Waste of money”
“The bottle leaks”
“doesnt last”
Top return reasons
Common questions
- Is organic lavender essential oil profitable to sell on Amazon United States?
- The niche generates $308K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the organic lavender essential oil niche?
- 14 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in organic lavender essential oil?
- Top complaints mined from reviews: Smell, Dilute/Watery, Quality-Overall. The return rate is 0.7%.
- When does demand for organic lavender essential oil peak?
- Demand peaks in Sep–Nov; the busiest month runs 9.7× the quietest.
- What does it cost to enter the organic lavender essential oil niche?
- Listings span $6.54–$42.05; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 8,515 reviews — the moat a new listing must climb.