Organic Lavender Essential Oil

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $308K a year.

Searches, last 12 months

168K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

13.7%

Market size, estimated

$308Ka year

Peak month

September9.7× the quietest month

Top search term

organic lavender essential oil64K searches a year

Listings sell for $13.44 on average, from $6.54 to $42.05. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $13.44 that is $13K to $17K a year per listing.

Average price

$13.44under the $15 to $100 sweet spot

Price range

$6.54–$42.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$17K

Returns

0.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Aromatherapy. It carries 8,515 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#83in Aromatherapy

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

8,515per listing

Listings tracked

22

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months