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Organic Greens

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -18.4% this quarter, so Organic Greens is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$4.4M/yr4.2M searches / yr
90-day growth
-18.4%search demand this quarter
Competition
44%top-5 click share · 24 brands · 676 sellers

Flapen Score

Organic Greens against its category

The dotted line is the Health & Household average. Past it, Organic Greens is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Greens market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Greens 4.2M times last year and spent an estimated $4.4M. The top 5 brands take 64% of clicks. Demand peaks in Jan–Mar. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.

Searches, last 12 months
4.2M
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
4.5%
Market size, estimated
$4.4Ma year
Peak month
January2.5× the quietest month
Top search term
green2.3M searches a year

02 · Price

A sale here is worth $23.64.

Listings sell for $23.64 on average, from $2.83 to $102.10. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $23.64 that is $118K to $142K a year per listing.

Average price
$23.64inside the $15 to $100 sweet spot
Price range
$2.83–$102.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
5,000–6,000
Revenue per listing a year
$118K–$142K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #129 within Spirulina. It carries 13,133 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#129in Spirulina
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
13,133per listing
Listings tracked
39

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Organic Greens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

676

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

44%

Top 20: 79%

Open market

32%

  • Brand 133%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Organic Greens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Mar · busiest ÷ quietest = 2.5×

Search terms

Top Organic Greens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green2.3M/yr
  • greens690K/yr
  • greens powder513K/yr
  • green powder145K/yr
  • greens superfood powder149K/yr
  • amazing grass97K/yr
  • supergreens78K/yr
  • amazing grass greens blend70K/yr
  • green superfood powder33K/yr
  • amazing greens26K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Greens

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Didnt taste good”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Organic Greens questions

Answered from the same tracked data.