organic flushable wipes
Launch itA $2.3M/yr market growing +4.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.3M$2.3M/yr · 915K searches
Avg price
Great$19.23avg listing price — sweet spot $15–$100
Price range
Good$4.57–$37.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Bad5,976.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, organic flushable wipes is a $2.3M/yr Amazon United States market (915K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
organic flushable wipes market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- $2.4M–$2.9M
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #275
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 10.2%
- Avg brand age
- 58 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
0%
- goodwipes85%
- The Honest Company14%
- Amazon Basics1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — +4.2% search growth over the last 90 days.Top organic flushable wipes search terms
- good wipes521K/yr
- goodwipes120K/yr
- good wipes flushable wipes107K/yr
- honest flushable wipes41K/yr
- goodwipes flushable wipes46K/yr
- honest wipes flushable12K/yr
- honest flushable wipes for adults10K/yr
- organic flushable wipes12K/yr
- goodwipes flushable4K/yr
- non toxic flushable wipes5K/yr
Top organic flushable wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
goodwipes Flushable Wipes for Adults - Shea-Coco Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)
goodwipes$25.414.8★5,088 rev
goodwipes Flushable Wipes for Adults - Rosewater Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)
goodwipes$25.384.8★5,088 rev
The Honest Company Hypoallergenic Flushable Wipes for Sensitive Skin Tropical Leaves 126 Count
The Honest Company$11.114.6★7,141 rev
goodwipes Flushable Butt Wipes - Extra Large Adult Wet Wipes For Women & Men - Bathroom Essentials - Sewer & Septic Safe - Variety Pack 200 Count (4 Packs)
goodwipes$24.064.8★3,793 rev
goodwipes Flushable Butt Wipes Made with Vitamin E & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 60 Count
goodwipes$9.434.8★7,444 rev
Newest
by launch date
goodwipes Flushable Wipes for Adults - Unscented Wet Wipes for Women & Men XL Septic Safe Toilet & Bathroom Essentials Extra Large - Fragrance-Free 318 Count (6 Packs and 1 Travel Pack)
goodwipes$24.7017 rev
goodwipes Flushable Wipes Bulk Pack Shea-Coco Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)
goodwipes$34.285,088 rev
goodwipes Flushable Wipes Bulk Pack Rosewater Adult Wet Wipes for Women & Men Sewer & Septic Safe Toilet & Bathroom Essentials Extra Large 418 Count (8 Packs and 1 Travel Pack)
goodwipes$34.145,088 rev
goodwipes Flushable Wipes for Adults - Shea-Coco Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)
goodwipes$25.415,088 rev
goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)
goodwipes$15.645,088 rev
Trending
90-day click momentumgoodwipes Flushable Wipes for Adults - Unscented Wet Wipes for Women & Men XL Septic Safe Toilet & Bathroom Essentials Extra Large - Fragrance-Free 318 Count (6 Packs and 1 Travel Pack)
goodwipes$24.704.9★
goodwipes Flushable Butt Wipes Made w/Soothing Botanicals & Aloe Soft & Gentle Wet Wipe Dispenser for Home Use Septic & Sewer Safe Largest Adult Toilet Wipes Rosewater 300 count (6 packs)
goodwipes$37.514.1★
goodwipes Flushable Wipes for Adults - Lavender Butt Wipes for Women & Men Septic Safe Toilet & Bathroom Essentials Extra Large 318 Count (6 Packs and 1 Travel Pack)
goodwipes$25.454.8★
goodwipes Flushable Wipes for Women - Lavender Individually Wrapped Travel Butt Wipes To Go Mini Purse & Festival Essentials for Adults pH Balanced for Feminine Hygiene 32 Count (1 Pack)
goodwipes$9.634.8★
goodwipes Flushable Butt Wipes - Extra Large Adult Wet Wipes For Women & Men - Bathroom Essentials - Sewer & Septic Safe - Variety Pack 200 Count (4 Packs)
goodwipes$24.064.8★
What buyers say about organic flushable wipes
What buyers praise and complain about, mined from review topics.What buyers love
“are effective at cleaning”
“clean scent”
“Best quality”
“Cleans skin”
“Soft and nice”
“They are affordable”
“Nice and big”
“Easy removal”
“As described”
“Hold up well”
What buyers complain about
“Smaller than expected”
“I do not feel clean”
“Barely moist”
“Not as thick as Id like”
“Expensive”
“Weird smell”
“Bad quality”
“Fell apart”
“difficult to remove easily”
“irritated my skin”
Top return reasons
Common questions
- Is organic flushable wipes profitable to sell on Amazon United States?
- The niche generates $2.3M/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Launch it (58/100).
- How competitive is the organic flushable wipes niche?
- 3 brands and 53 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in organic flushable wipes?
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the organic flushable wipes niche?
- Listings span $4.57–$37.51; the average listing price is $19.23 (sweet spot $15–$100). The average incumbent carries 5,977 reviews — the moat a new listing must climb.