Is organic evening primrose oil profitable to sell on Amazon United States?

The niche generates $46K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the organic evening primrose oil niche?

13 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in organic evening primrose oil?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.

When does demand for organic evening primrose oil peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the organic evening primrose oil niche?

Listings span $7.89–$41.98; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 7,068 reviews — the moat a new listing must climb.

organic evening primrose oil

Worth a look

Shows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+90.2%

90-day search growth — must beat 0% to launch

Price range

Great$7.89–$41.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,068.13

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$46K

$46K/yr · 30K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, organic evening primrose oil is a $46K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

organic evening primrose oil market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $44K–$58K; units × avg price
Conversion rate: 10.6%
Avg BSR: #2,520
Page quality: 0%
Prime: 93%
Sponsored: 67%
Out of stock: 12.7%
Avg brand age: 83 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

13 flat

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

16%

Cliganic22%
PURA D'OR21%
LILIVITE ORGANICS15%
Gya Labs11%
SVA ORGANICS11%
Plant Guru4%
Open — no brand owns it (7 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +90.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top organic evening primrose oil search terms

evening primrose oil for skin14K/yr +104.9%10.0% conv.
primrose oil for skin9K/yr +106.1%9.9% conv.
evening primrose oil liquid5K/yr +99.0%5.9% conv.
primrose oil liquid2K/yr -32.4%6.6% conv.

All search terms

Top organic evening primrose oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)

Cliganic$9.894.7★346 rev

PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care

PURA D'OR$14.024.5★853 rev

Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle

LILIVITE ORGANICS$12.454.3★33 rev

Gya Labs USDA Organic Evening Primrose Oil - 3.4 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$13.174.6★6,961 rev

SVA Evening Primrose Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Evening Primrose Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper

SVA ORGANICS$19.064.6★1,307 rev

Newest

by launch date

Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle

LILIVITE ORGANICS$12.4533 rev

6mo ago

My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy

MY ACE$8.236 rev

11mo ago

Plant Guru Evening Primrose Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body and Hair Growth Moisturizer. Great For DYI Soap Making Creams and Lip balms.

Plant Guru$15.108 rev

1y ago

White Naturals Evening Primrose Carrier Oil 100% Pure & Cold-Pressed Lightweight & Nourishing Oil for Skin Care Hair Care & DIY Beauty 4oz

White Naturals$10.13383 rev

1y ago

USDA Organic Evening Primrose Oil - 100% Pure & Natural for Skin & Face - Liquid Carrier for Essential Oils Mixing - Perfect Oil Control Face Moisturizer

The Organic Forest – VEGAN . PURE . NATURAL$7.892,246 rev

2y ago

What buyers say about organic evening primrose oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Great scent”

Quality-Overall14%

“The oil appears to be of good quality”

Moist/Dry11%

“Good moisturizer”

Suitability Oily Skin7%

“not super oily”

Oily/Greasy6%

“This oil is amazing, not greasy, and I love the smell too”

Absorbency6%

“Absorbs well”

Soft Feel5%

“Leaves skin soft”

Suitability Combination Skin4%

“Does Wonders for my SKIN”

Suitability Dry Skin4%

“This product is excellent for dry skin”

Value For Money4%

“Great price”

What buyers complain about

Smell29%

“Smell is awful”

Allergies4%

“Was allergic”

Moist/Dry4%

“Doesnt dry well”

Suitability Dry Skin4%

“Left my skin extremely dry”

Color3%

“not even the proper color”

Quality-Overall3%

“Not up to standards based on the high rating”

Oily/Greasy2%

“It feels oily at first”

Durability2%

“easy to break in a bathroom”

Leak-Proof2%

“Leaked”

Size-Overall2%

“Eyedropper does not fit”

Top return reasons

Smell40%

Oily/Greasy10%

Leak-Proof10%

Advertised Vs Actual Product10%

Size-Overall4%

Functionality-Overall4%

Moist/Dry3%

Value For Money2%

Motor Power2%

Absorbency2%

Common questions

Is organic evening primrose oil profitable to sell on Amazon United States?: The niche generates $46K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +90.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the organic evening primrose oil niche?: 13 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in organic evening primrose oil?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.7%.
When does demand for organic evening primrose oil peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the organic evening primrose oil niche?: Listings span $7.89–$41.98; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 7,068 reviews — the moat a new listing must climb.