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Organic Eucalyptus Essential Oil

Fail

Demand is soft, at -4.9% this quarter, so Organic Eucalyptus Essential Oil is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$105K/yr64K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
66%top-5 click share · 15 brands · 31 sellers

Flapen Score

Organic Eucalyptus Essential Oil against its category

The dotted line is the Health & Household average. Past it, Organic Eucalyptus Essential Oil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Eucalyptus Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Eucalyptus Essential Oil 64K times last year and spent an estimated $105K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.5% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
11.5%
Market size, estimated
$105Ka year
Peak month
January2.0× the quietest month
Top search term
organic eucalyptus essential oil26K searches a year

02 · Price

A sale here is worth $14.27.

Listings sell for $14.27 on average, from $8.00 to $39.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.27 that is $4K to $7K a year per listing.

Average price
$14.27under the $15 to $100 sweet spot
Price range
$8.00–$39.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #110 within Aromatherapy. It carries 6,617 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#110in Aromatherapy
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
6,617per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Organic Eucalyptus Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

31

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

  • Brand 118%
  • Brand 218%
  • Brand 317%
  • Brand 413%
  • Brand 56%
  • Brand 65%

Demand

Organic Eucalyptus Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Organic Eucalyptus Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • organic eucalyptus essential oil26K/yr
  • eucalyptus essential oil organic14K/yr
  • organic eucalyptus oil12K/yr
  • eucalyptus oil organic9K/yr
  • eucalyptus globulus essential oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Eucalyptus Essential Oil

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Smell”
75%of negative reviews mention “Smell”
1.0%of orders come back
“Awful smell”
A buyer, on “Smell”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Organic Eucalyptus Essential Oil questions

Answered from the same tracked data.