Is organic eucalyptus essential oil profitable to sell on Amazon United States?

The niche generates $105K/yr across 18 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (48/100).

How competitive is the organic eucalyptus essential oil niche?

15 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in organic eucalyptus essential oil?

Top complaints mined from reviews: Smell, Dilute/Watery, Quality-Overall. The return rate is 1.0%.

When does demand for organic eucalyptus essential oil peak?

Demand peaks in Jan; the busiest month runs 2.0× the quietest.

What does it cost to enter the organic eucalyptus essential oil niche?

Listings span $8.00–$39.58; the average listing price is $14.27 (sweet spot $15–$100). The average incumbent carries 6,617 reviews — the moat a new listing must climb.

organic eucalyptus essential oil

Skip it

Soft demand (-4.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$8.00–$39.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.27

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$105K

$105K/yr · 64K searches

Review moat

Bad6,617.39

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, organic eucalyptus essential oil is a $105K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

organic eucalyptus essential oil market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $114K–$143K; units × avg price
Conversion rate: 11.5%
Avg BSR: #110
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.3%
Avg brand age: 77 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

22%

Cliganic18%
Carno Calm18%
SVA ORGANICS17%
Majestic Pure13%
Handcraft Blends6%
HBNO5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -4.9% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.0×

Open Trend

Top organic eucalyptus essential oil search terms

organic eucalyptus essential oil26K/yr -7.3%10.8% conv.
eucalyptus essential oil organic14K/yr -4.1%11.8% conv.
organic eucalyptus oil12K/yr +1.8%13.1% conv.
eucalyptus oil organic9K/yr -6.0%9.3% conv.
eucalyptus globulus essential oil4K/yr -9.0%8.2% conv.

All search terms

Top organic eucalyptus essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carno Calm Eucalyptus Essential Oil | USDA Certified Organic Eucalyptus Oil | Ideal for Aromatherapy Skin and Hair | for Diffuser & DIY Uses | 1.7 fl. Oz

Carno Calm$9.624.5★4,023 rev

SVA Organic Eucalyptus Essential Oil with Dropper 4 Fl Oz (118 mL)

SVA ORGANICS$16.384.6★4,792 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Eucalyptus Essential Oil Eucalyptus Oil 4 Fl Oz

Majestic Pure$9.614.5★28,528 rev

Cliganic USDA Organic Eucalyptus Essential Oil 100% Pure | Natural Aromatherapy Oil for Diffuser Steam Distilled | Non-GMO Verified

Cliganic$8.004.6★8,011 rev

Handcraft Blends Eucalyptus Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$9.594.6★17,692 rev

Newest

by launch date

SVA Eucalyptus Essential Oil Organic 16 Fl Oz 100% Natural Organic Eucalyptus Oil for Hair Face Skin Care Diffuser Aromatherapy Scalp Body Massage Soap and Candle Making

SVA ORGANICS$39.584,792 rev

1y ago

Carno Calm Eucalyptus Essential Oil | USDA Certified Organic Eucalyptus Oil | Ideal for Aromatherapy Skin and Hair | for Diffuser & DIY Uses | 1.7 fl. Oz

Carno Calm$9.624,023 rev

1y ago

100% Pure Eucalyptus Essential Oil - 4 Fl Oz - Eucalyptus Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$10.435,910 rev

2y ago

Siva Eucalyptus Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Aroma Massage & DIY Blends- with Dropper

SIVA ORGANICS$8.931,641 rev

4y ago

HBNO California Bottled Organic Eucalyptus Essential Oil (Globulus) - 4 fl oz (120ml) - USDA Certified Organic - Ideal for Diffuser Hair Face Skin Care Aromatherapy Scalp & Body Massage

HBNO$14.43503 rev

5y ago

What buyers say about organic eucalyptus essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell39%

“The scent is fresh”

Quality-Overall17%

“Excellent product”

Value For Money7%

“Affordable”

Advertised Vs Actual Product5%

“As advertised”

Ease Of Use3%

“Easy to use”

Breathability3%

“Absolutely HELPED My Breathing”

Ingredients-Overall2%

“Amazing and clean ingredients”

Strength2%

“Very strong”

Size-Overall2%

“Nice size”

Sinus Relief2%

“Great for sinus suffers”

What buyers complain about

Smell75%

“Awful smell”

Dilute/Watery5%

“almost watery like”

Quality-Overall3%

“Not the best”

Oily/Greasy3%

“Oil”

Strength2%

“Not that strong”

Value For Money2%

“Waste of money”

Size-Overall1%

“Cap was loose”

Functionality-Overall1%

“The dropper doesnt work that well”

Durability1%

“Doesnt last”

Leak-Proof1%

“However, the cap was loose and a few drops leaked out”

Top return reasons

Smell74%

Leak-Proof6%

Advertised Vs Actual Product5%

Size-Overall3%

Quality-Overall2%

Oily/Greasy1%

Value For Money1%

Defective Material/Parts1%

Product Condition1%