Organic Essential Oil

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $367K a year.

Searches, last 12 months

540K

Growth, 90 days vs prior 90

-4.5%

Conversion, latest week

4.2%

Market size, estimated

$367Ka year

Peak month

December1.7× the quietest month

Top search term

organic essential oils179K searches a year

Listings sell for $16.31 on average, from $8.55 to $33.40. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $16.31 that is $20K to $24K a year per listing.

Average price

$16.31inside the $15 to $100 sweet spot

Price range

$8.55–$33.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$20K–$24K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #17 within Aromatherapy. It carries 25,125 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#17in Aromatherapy

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

25,125per listing

Listings tracked

24

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months