Is organic elderberry syrup profitable to sell on Amazon United States?

The niche generates $498K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.6%. Flapen's verdict: Skip it (49/100).

How competitive is the organic elderberry syrup niche?

15 brands and 587 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in organic elderberry syrup?

Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Value For Money. The return rate is 0.0%.

When does demand for organic elderberry syrup peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.

What does it cost to enter the organic elderberry syrup niche?

Listings span $9.77–$38.90; the average listing price is $22.64 (sweet spot $15–$100). The average incumbent carries 2,693 reviews — the moat a new listing must climb.

organic elderberry syrup

Skip it

Soft demand (-52.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.64

avg listing price — sweet spot $15–$100

Price range

Great$9.77–$38.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$498K

$498K/yr · 290K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,693

avg incumbent reviews — the moat a new listing must climb

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-52.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, organic elderberry syrup is a $498K/yr Amazon United States market (290K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

organic elderberry syrup market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $566K–$679K; units × avg price
Conversion rate: 7.6%
Avg BSR: #271
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 2.5%
Avg brand age: 76 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

587

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

MARYRUTH'S23%
Gaia Herbs22%
Nature's Way19%
Maine Medicinals7%
ZAND5%
Garden of Life4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 6.4×

Open Trend

Top organic elderberry syrup search terms

elderberry syrup organic230K/yr -60.9%9.2% conv.
organic elderberry syrup33K/yr -34.9%4.8% conv.
gaia elderberry syrup14K/yr -21.9%7.1% conv.
gaia black elderberry syrup6K/yr +16.0%2.6% conv.
pure elderberry syrup7K/yr +3.7%1.0% conv.

All search terms

Top organic elderberry syrup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gaia Herbs Black Elderberry Syrup - Made with Organic Black Elderberries (Sambucus nigra) for Immune System Support* - USDA Certified Organic Formula - 5.4 Fl Oz (About 32 to 128 Servings)

Gaia Herbs$33.074.7★3,275 rev

Natures Way Sambucus Elderberry Traditional Immune Syrup Highly Concentrated Black Elderberry Extract Traditional Immune Support* Delicious Berry Flavored 8 Fl Oz (Packaging May Vary)

Nature's Way$16.204.7★13,865 rev

MARYRUTH'S$18.304.8★1,290 rev

MARYRUTH'S$15.044.8★12,854 rev

Maine Medicinals Organic Elderberry Syrup - Anthoimmune - Immune Support Supplement for Adults and Kids- USDA Organic Ultra-Premium Black Elderberry Formula (8 oz) 48 Servings

Maine Medicinals$31.824.7★567 rev

Newest

by launch date

Organic Elderberry Liquid 2 Fl Oz (60 Servings) - Tincture for Immune System Support by Double Wood

Double Wood Supplements$11.32256 rev

11mo ago

Heartland Organic Elderberry Syrup - Cold Pressed Elderberry Juice Zero Water Added - Immune Support for Kids & Adults - Made with Raw Honey Ginger Cinnamon & Star Anise - 13 fl oz (375 ml)

Heartland Elderberry Farms$30.95176 rev

1y ago

Elderberry Boost Elderberry Syrup Made with Organic Elderberries & Raw Honey | All-Natural Immune Support Cold and Flu Defense for Adults & Children | High Anthocyanin Elderberry Supplement

Elderberry Boost$31.48290 rev

1y ago

Elderlane Elderberry Syrup Immune Boosters for Adults & Kids 16.9oz

Elderlane$38.90280 rev

3y ago

Elderlane Elderberry Syrup Immune Boosters for Adults & Kids 8.5oz

Elderlane$22.30280 rev

3y ago

What buyers say about organic elderberry syrup

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall23%

“The taste is strong”

Immunity Booster14%

“Good immune support”

Cold Relief9%

“Great for colds”

Quality-Overall9%

“is affordable for the quality”

Ingredients-Overall4%

“Great quality; Real ingredients”

Flavor4%

“Great flavor”

Vitamin4%

“Best supplement”

Efficiency3%

“Pretty effective”

Value For Money3%

“Good for the price”

Sweetness3%

“Sweet and intense flavour”

What buyers complain about

Taste-Overall12%

“Taste was off”

Dilute/Watery6%

“To watery for me”

Value For Money6%

“Way overpriced”

Dosage5%

“wont last very long when taking it daily”

Flavor4%

“Very expensive elderberry flavored water I might add”

Quality-Overall4%

“Garbage product”

Ease Of Use4%

“Could not use”

Thickness3%

“The texture is a thick”

Fever Relief3%

“He was very sick”

Side Effects3%

“I thought there was a chance I was getting sick”

Top return reasons

Advertised Vs Actual Product25%

Blood Sugar Level25%

Vitamin10%

Functionality-Overall10%

Flavor10%

Leak-Proof10%

Dilute/Watery5%

Sweetness5%

Common questions

Is organic elderberry syrup profitable to sell on Amazon United States?: The niche generates $498K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -52.6%. Flapen's verdict: Skip it (49/100).
How competitive is the organic elderberry syrup niche?: 15 brands and 587 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in organic elderberry syrup?: Top complaints mined from reviews: Taste-Overall, Dilute/Watery, Value For Money. The return rate is 0.0%.
When does demand for organic elderberry syrup peak?: Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 6.4× the quietest.
What does it cost to enter the organic elderberry syrup niche?: Listings span $9.77–$38.90; the average listing price is $22.64 (sweet spot $15–$100). The average incumbent carries 2,693 reviews — the moat a new listing must climb.