Is organic elderberry profitable to sell on Amazon United States?

The niche generates $156K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the organic elderberry niche?

23 brands and 619 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in organic elderberry?

Top complaints mined from reviews: Taste-Overall, Ease Of Use, Value For Money. The return rate is 0.0%.

When does demand for organic elderberry peak?

Demand peaks in Sep; the busiest month runs 12.7× the quietest.

What does it cost to enter the organic elderberry niche?

Listings span $11.32–$43.68; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 6,580 reviews — the moat a new listing must climb.

organic elderberry

Worth a look

Shows low returns (0.0%), but soft demand (-29.2% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.27

avg listing price — sweet spot $15–$100

Price range

Great$11.32–$43.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$156K

$156K/yr · 96K searches

Review moat

Bad6,579.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, organic elderberry is a $156K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

organic elderberry market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $111K–$134K; units × avg price
Conversion rate: 7.3%
Avg BSR: #160
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.7%
Avg brand age: 80 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

619

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

38%

MARYRUTH'S18%
Frontier Co-op11%
Purify Life10%
U.S. Wellness Naturals10%
Zazzee7%
Waterglider International7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.2% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 12.7×

Open Trend

Top organic elderberry products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MARYRUTH'S$15.044.8★12,854 rev

U.S. Wellness Naturals Elderberries 1lb (Real Wild Harvest) | 100% USDA Certified Organic | Bulk Black Dried Elderberry | for Making Elder Syrup Gummies Tea - Raw Vegan Sambucus Nigra

U.S. Wellness Naturals$22.884.8★1,165 rev

Frontier Co-op Organic Whole European Elderberries 16oz

Frontier Co-op$24.954.8★7,638 rev

Certified USDA - 100% Organic Dried Elderberries - 1lb Bulk - Non-Irradiated Non-Gmo Whole Black Elderberry Immune Support For Making Elder Syrup Gummies Tea - Raw Vegan Sambucus 1 Pound

Purify Life$28.144.8★5,288 rev

Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA

Zazzee$22.664.8★441 rev

Newest

by launch date

Organic Elderberry Capsules - 10:1 Extract Equals 5 000mg of Fresh Elderberries (Vegan) for Immune Support Allergy Sinus Relief - Sambucus Nigra - Black Elderberry - 120 Caps (No Pills or Gummies)

PURE CO$22.3332 rev

4mo ago

Organic Elderberry Liquid 2 Fl Oz (60 Servings) - Tincture for Immune System Support by Double Wood

Double Wood Supplements$11.32256 rev

11mo ago

Zazzee USDA Organic Black Elderberry 10:1 Extract 120 Vegan Capsules 2 Month Supply Sambucus Nigra Antioxidant & Immune Support Concentrated 10X Extract All-Natural Non-GMO Made in the USA

Zazzee$22.66441 rev

2y ago

U.S. Wellness Naturals Elderberries 1lb (Real Wild Harvest) | 100% USDA Certified Organic | Bulk Black Dried Elderberry | for Making Elder Syrup Gummies Tea - Raw Vegan Sambucus Nigra

U.S. Wellness Naturals$22.881,165 rev

4y ago

USDA Organic Dried Elderberries 1lb Bulk (Safest Packaging Resealable Bag BPA-Free Scoop) Natural non-irradiated Raw Whole Black Elderberry Immune Support Make Sambucus Elderberry Syrup 1 Pound

Purify Life$27.565,288 rev

4y ago

What buyers say about organic elderberry

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall18%

“No weird taste”

Quality-Overall16%

“Quality product at a very fair price”

Immunity Booster10%

“Great For Your Immune System”

Cold Relief6%

“Good for colds and flu”

Value For Money5%

“Worth it”

Flavor5%

“Natural flavoring added”

Advertised Vs Actual Product4%

“As advertised”

Vegan/Organic4%

“the capsules are vegan”

Ease Of Use3%

“Easy to use”

Ingredients-Overall3%

“has simple ingredients”

What buyers complain about

Taste-Overall7%

“Doesn't taste as good as I thought it would”

Ease Of Use5%

“Could not open”

Value For Money4%

“A bit more expensive than the others”

Size-Overall3%

“Tiny”

Side Effects3%

“it made me sick it caused me brain zap”

Smell3%

“Once I got that opened the product had a rancid smell”

Moist/Dry3%

“The ones in big bags are so dry”

Allergies3%

“had an allergic reaction”

Dosage3%

“wont last very long when taking it daily”

Quality-Overall3%

“Garbage product”

Top return reasons

Value For Money23%

Blood Sugar Level19%

Functionality-Overall15%

Advertised Vs Actual Product15%

Salt Content8%

Vitamin8%

Flavor8%

Sweetness4%

Common questions

Is organic elderberry profitable to sell on Amazon United States?: The niche generates $156K/yr across 33 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the organic elderberry niche?: 23 brands and 619 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in organic elderberry?: Top complaints mined from reviews: Taste-Overall, Ease Of Use, Value For Money. The return rate is 0.0%.
When does demand for organic elderberry peak?: Demand peaks in Sep; the busiest month runs 12.7× the quietest.
What does it cost to enter the organic elderberry niche?: Listings span $11.32–$43.68; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 6,580 reviews — the moat a new listing must climb.